1. Presented by: Orly Zeewy, Brand Architect
Staying Relevant on Social Media: Selling Your Company Brand in the Digital Age.
Presented to: the Society for Information Management Philadelphia Chapter on February 20, 2018
Presented by: Orly Zeewy, Brand Architect
© 2018 Orly Zeewy, Brand Architect

2. © 2018 Orly Zeewy, Brand Architect—Source: http://zeewy.com

3. © 2018 Orly Zeewy, Brand Architect—Source: Smartinsights.com

4. The Digital Revolution.
© 2018 Orly Zeewy, Brand Architect—Source:

5. Social Media is The New Town Square.
© 2018 Orly Zeewy, Brand Architect—

6. © 2018 Orly Zeewy, Brand Architect—Source: https://leveragenewagemedia

7. 210B emails/day 1M FB Likes/20 min. 6,000 Tweets/sec.
© 2018 Orly Zeewy, Brand Architect

8. Share brand experience Promote company culture Study the competition
© 2018 Orly Zeewy, Brand Architect

9. © 2018 Orly Zeewy, Brand Architect—Source: https://www. facebook

10. Build brand awareness Become an influencer Find talent
© 2018 Orly Zeewy, Brand Architect

11. © 2018 Orly Zeewy, Brand Architect—https://www. linkedin

12. Build global community Share current trends Share headline worthy news
© 2018 Orly Zeewy, Brand Architect

13. © 2018 Orly Zeewy, Brand Architect—Source: https://twitter

14. The New Age of Commerce.
© 2018 Orly Zeewy, Brand Architect,

15. Don’t Sell Me. Help Me Discover.
© 2018 Orly Zeewy, Brand Architect,

16. © 2018 Orly Zeewy, Brand Architect, Source: http://www. dreamhotels

17. Engage Through Storytelling.
© 2018 Orly Zeewy, Brand Architect

18. © 2018 Orly Zeewy, Brand Architect, Source: https://methodhome.com/

19. Messaging.
© 2018 Orly Zeewy, Brand Architect

20. Focus on the “Why” not the “What.”
© 2018 Orly Zeewy, Brand Architect: Source—digiday.com/brands/the-dos-and-donts-for-brand-content/ January 28, 2018

21. © 2018 Orly Zeewy, Brand Architect

22. The User Experience.
© 2018 Orly Zeewy, Brand Architect

23. 150,000 websites/day.
© 2018 Orly Zeewy, Brand Architect—Source:

24. The Home Page: Welcome to My Brand.24
© 2018 Orly Zeewy, Brand Architect

25. 25
© 2018 Orly Zeewy, Brand Architect—Source: patagonia.com

26. The Elevator Pitch.
© 2018 Orly Zeewy, Brand Architect

27. Start With Outcome.
© 2018 Orly Zeewy, Brand Architect

28. I’m a facilitator of lightbulb moments.
© 2018 Orly Zeewy, Brand Architect

29. I align vision with messaging that cuts through the noise.
© 2018 Orly Zeewy, Brand Architect

30. Tell A Story.
© 2018 Orly Zeewy, Brand Architect

31. A summer camp had been messaging about their lake for decades.
© 2018 Orly Zeewy, Brand Architect

32. An online survey revealed that families didn’t care about the lake.
© 2018 Orly Zeewy, Brand Architect

33. What they really cared about was that their children had fun.
© 2018 Orly Zeewy, Brand Architect

34. New Messaging.
© 2018 Orly Zeewy, Brand Architect

35. This is the summer camp where small kids do big things.
© 2018 Orly Zeewy, Brand Architect

36. End With Results.
© 2018 Orly Zeewy, Brand Architect

37. There’s now a waiting list in March.
© 2018 Orly Zeewy, Brand Architect

38. Thank You.
© 2018 Orly Zeewy, Brand Architect