1. Product Design

2. Product item and line

3. Product Classification

4. Product Classification

5. Point of Difference

6. Why is point of difference so important ?

7. Steps in New Product Development

8. SWOT

9. Step 2 – Idea Generation

10. Step 3- Screening and Evaluation

11. Focus Group

12. Step 4- Business Analysis

13. Step 5- Development

14. Step 6- Test Marketing

15. Step 7- Commercialization

16. The Product Life Cycle

17. Introduction

18. Introduction

19. Introduction

20. Growth

21. Maturity

22. Decline

23. So what are we really looking at

24. Product Life Cycle Consideration

25. Management of the Product Life Cycle

26. Product Modification

27. Market Modification

28. Repositioning

29. Pricing and Strategies

30. Pricing

31. Pricing and Profit

32. Pricing and the Marketing Mix

33. Pricing Considerations and Strategies

34. Consumer Perception

35. Consumer Perception

36. Demand

37. Cost

38. Newness of the Product

39. Competition

40. Pricing Objectives and Strategies

41. Special Pricing Strategies

42. Yield Management Pricing
Pricing Strategies
Price Lining
Bundle Pricing
19.99
Loss leader Pricing
Yield Management Pricing
25.99 regularly 79.99
30/each on sale June /each on sale June 30

43. Pricing Adjustments and Regulations

44. Discounts and Allowances

45. Regulatory Factors

46. Regulatory Factors

47. Homework -30pts. for each late assignment Key Terms Quick Check
100 & 108(answer in full sentences)
Quick Check
107 & 114 (answer in full sentences)
Read pg 118