1. OCBs Faculty Approved Content

2. About OCB Content
A Course’s OCB content is built through the following elements:
General information that is the same on all OCBs (Global Snippets)
Manually maintained, course specific information (outlined in this presentation)
Data Sourced from CASIMS and CAL

3. About Faculty Approved Manual Content
Faculty approved course specific content is developed by faculties and DoMC (course administration team, marketing officers, course directors, content officers).
Faculty approved content is managed and maintained by the DoMC Content Team.
Content progresses through a proofing process before it is published on OCBs.
OCB faculty approved manual content will be scheduled for review annually. If there is a course update outside of the scheduled review you should contact your relevant marketing officer.

4. Banner
Guidance
Graphic experts have been updating banner images on the current OCBs as part of the OCB project. When a course director is interviewed for a new course they will be asked a question about visual representation of the course. A graphic expert will select a banner image based on this response for the new OCB and ensure it meets CSU brand guidelines (this is reviewed by the applicable marketing officer). If you have specific requirements or questions around existing OCB banner images please discuss with your marketing officer. The course specific banner image represents the general content of the course. The style of the banner image is conceptual and needs to meet the requirements for a responsive format. How the image crops when viewed on various devices is considered.

5. Course Overview Guidance Word limit: 100 words
Format: First paragraph intro copy font size, supporting paragraph body copy font size.
The course overview text includes two engaging paragraphs capturing the main course sells. Students are enticed by unique features and highlights. The intro sentence/s appears in a larger font followed by one to two sentences that expand on the intro. This content applies SEO and as such the full name of the course is always mentioned in the intro. This text is written by content officers and approved through the relevant course director. Please note additional text edits may be made during the proofing process to ensure content meets the CSU style guide, and also during the CMS upload to ensure the text presents well visually.

6. Supplementary application forms
Guidance
Supplementary Application Forms (SAFs) appear in the ‘Entry requirements’ section where this is an approved entry requirement. Detail of a SAF must be included in the CASIMS doc.
Faculty provides DoMC with an interactive SAF pdf (that meets web accessibility standards). This is then uploaded to the OCB and linked to the Course Forms on the FSH apply page at futurestudents.csu.edu.au/apply/course-forms.
It is the responsibility of Faculty to ensure the form is kept up-to-date and advise DoMC if the form needs to be removed or updated.

7. Additional Admission information
Guidance
Additional admission information is complementary to the admission information that is pulled directly from CASIMS. If this CASIMS information is sufficient for the OCB, this area should be left to default. Additional admission information should only be added where there are exceptions, date sensitive information or links to external sites that can’t be put into CASIMS e.g. futurestudents.csu.edu.au/courses /psychology/master-clinical- psychology
Additional admission information will be part of the annual OCB review and any new course interviews.

8. Course highlights Guidance Word limit: 300 words
Format: Intro (50 words max), 3-5 tick points, option to include a final paragraph (50 words max) after the tick points.
The Course highlights are where the key marketing messages for courses are expressed.
UG and PG courses include three to five course highlights accompanied by an engaging header. Option to include final paragraph. Note: Professional recognition, Workplace learning and Study overseas appear in their own sections separate to Course highlights.

9. Career opportunities Guidance Word limit: 200 words
Format: UG courses.
Intro (50 words max), 3 tick points (template is set to 3) (100 words max), option to include a final paragraph (50 words max) after the tick points.
PG courses do not follow the tick format due to the potential for broad career outcomes. PG Career opportunities include one paragraph ( word maximum).

10. Testimonial Guidance A course specific testimonial can be included.
The testimonial can be from a student, staff member or industry representative. As part of the OCB project DoMC has been updating testimonials across the OCBs. If a testimonial does not appear on an OCB it may be because there are no course specific testimonials available.
If you require a specific testimonial to be included on an OCB a signed testimonial consent form must be provided to DoMC along with the testimonial text and image.
Testimonial should not exceed words.
Include subjects full name and approved course title.
Image should be a high res profile shot.
All content and imagery for testimonials will be approved by Content in line with CSU’s brand and style guidelines.

11. Rich Media
Guidance
Rich media is a faculty, school or course endorsed video that helps to provide the prospective student with a visual representation of CSU. Rich media is provided by the relevant marketing officer and will be assessed by Content to ensure it meets CSU brand and style guidelines.

12. Specialisations Guidance
Courses with specialisations include manual text outlining each specialisation.
This appears at the start of the ‘Subjects’ section when the student selects ‘Full subject list’.
The approved specialisation appears as a header followed by a word description of the specialisation.
DoMC will consult faculty re manual specialisation content.
If a specialisation needs to be removed or added, faculty are required to advise DoMC of any changes.