1. Communicating Value To Network Members: Listen, Adjust, Produce, Promote & Keep Doing It

2. Communication Key To Any Joint Action

3. Presentation Outline RWHC Communications Several Methods Detailed
“Listening” (O) “Promoting” (U)
Annual & Biannual
Quarterly & Monthly
Ongoing
Episodic
Several Methods Detailed
Various Editorial Comments

4. Annual & Biannual Communication

5. Monthly/Quarterly Communication

6. Ongoing Communication

7. Episodic Communication

8. Members Looking For Help Not Grief

9. Communication Must Be Mission Driven
The Rural Wisconsin Health Cooperative (RWHC) begun in 1979, supports and enhances rural health and quality of care. RWHC is a strong, innovative and mutually supportive network of hospitals with diversified services who combine their strengths to meet local community health needs through advocacy and high value products and services.

10. Annual Objectives Must Be Evaluatable

11. Constantly Refresh Institutional Memory
RWHC Directory
A “buyers” guide, not an
annual report or puff piece;
get to staff beyond CEO.
Introduction/History
Board of Directors/Officers
Members
Administrative Staff
Products & Services
Bottom line: service/product
price and quality must be
competitive.
Clinical (ER, PT, etc.)
Credentials Verification
Educational Programs
Financial Consulting Service
Health Benefits Program
Legal Services
Managed Care Contracting
Patient Satisfaction Survey
Peer Review Service
Professional Roundtables
Quality Indicators Program
Work Groups/Benchmarking

12. All-Member “Global” Satisfaction Survey
Re: Executive Director
Overall Leadership
Resourcefulness / Flexibility
Relationships
Negotiation / Collaboration
Communication / Feedback
---
Open ended question: How
can E.D. improve his or
RWHC service to you?
Re: Organization
Board Meetings
Staff Leadership
Annual Objectives
Budget
Advocacy
Established Services
New Service Development
Staff Development
Ranked from 1 (needs improvement) to 3 (excels).

13. Data Is Key To Modifying Network Behavior

14. Board Participation Is Staff Responsibility

15. Board Agenda Structured, Not Controlled

16. Financials Need To Highlight Not Conceal

17. Maintenance & Growth

18. Consent Calendar Is An Efficient Tool

19. Information Among Members Is Key Value

20. Trust Depends On Being Transparent

21. Business Advisory Letter = Value Added
“… The Network would facilitate members' contracting with insurance companies, employers and other payers through the use of a third party administrator. The administrator would collect and analyze data from each member hospital, create data bases, prepare statistical analyses, and furnish recommendations to enable the Network to negotiate contracts for health care services. ... the Network would adopt rules assuring that, except for the final statistical analysis and recommendations of the administrator, no member would have access to any disaggregated information…”
Joel I. Klein, Federal Department of Justice, 2/21/97

22. Adding Value In Competitive World

23. Network Information Anytime, Anyplace
Who We Are
What’s New
Services
Newsletters
Meetings
Jobs
Essay Prize
Links
Contact Us

24. Promotion Starts & Ends With Listening
Adjust
Listen
Value
Produce
Promote