1. Social Media Tips & Tricks
By Nottinghamshire LMC

2. The power of social media
Alternative way of communicating with your patients.
An excellent way to share and translate information on virtually every topic
Reach an enormous amount of people worldwide.

3. Why use social media? Engage with patients/local area
Increase service usage
Have an online presence

4. Video + pictures
Keep your posts engaging by including a photo or video to accompany the text.
Video/Picture ideas:
Weekly ‘Staff of the week post’
Changes around the practice
Upcoming events

5. Video + pictures
Sharing NHSE campaigns is a great way of letting your followers know what services are available at your practice.

6. Interaction and Engagement ideas
Blogging
Practice updates – pictures, videos etc
Upcoming events
Share and like other pages in the area
Interaction and Engagement ideas

7. Boost/promote staff

8. Social media management
Use a social media management tool to make managing your posts easier.
Have a designated person responsible for posting updates.
Schedule a week’s worth of tweets and posts.
Build up your followers and interaction by posting a variety of content and update frequently.

9. Practice examples

10. Practice examples

11. What not to do on social media
Posting videos or photos of patients – even if they can’t be identified
Posting photos or videos that reveal room numbers or patient records
Descriptions of patients, their medical conditions, and/or treatments
Referring to patients in a degrading or demeaning manner
What not to do on social media

12. Key tips to mastering social media
Commitment and planning – Create a social media plan and write it down
Why should people follow you on social media? – What kind of content do you plan on sharing
Show off your personality – Don’t be robotic with your posts
Ability to engage with the community around you
Focus on one or two platforms
Key tips to mastering social media

13. Question and answer
Please contact me at: if you would like any more tips or advice on social media.