1. Microsoft Azure The cloud platform for digital transformation
Diogo Perestrelo
Azure Specialist Public Sector
(Introductions and set expectations that this presentation is designed to discuss the role of Azure as the cloud computing platform for a business’s digital transformation.)

2. Market Share (in Billions)
Build 2012
10/7/2019
Why consider the cloud?
$30
$25
$20
$15
$10 $5
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Market Share (in Billions)
Public Cloud Platform
Speed
Scale
Economics
In the last few years, we have seen an explosive growth in the use of the public cloud. While most of the initial adoption was seen by startups and smaller orgs, most of the new growth will come from larger organizations adopting the public cloud.
Now you might ask what’s causing cloud adoption at such a fierce rate. There are 3 fundamentals business drivers at play here:
SPEED: With minutes instead of days/weeks to procure & provision servers, the pace of innovation has dramatically increased. Reduced ‘time to develop’ & ‘time to market’ means your IT can be much more agile in servicing needs of the business units or developers. Embrace & Enable Innovation. Help your business move forward against the competition. In fact, it is the speed and agility that IT hasn’t been able to provide has resulted in what many call “Shadow IT” where business units are resorting to using credit cards to procure computing resources outside of the purview of the IT.
SCALE: Cloud gives you an almost infinite set of computing resources. Your applications will enjoy massive global scale, and can easily scale up or down depending on the demand. That means, you never have to worry about running out of capacity or worry about overprovisioning. You use just enough resources for your needs - nothing more, nothing less.
ECONOMICS: And of course, you’re paying only for what you use in the Cloud. This in itself saves you money for any app that has variable computing needs. For some organizations, there is also an additional benefit of changing CapEX to OpEX, which frees up capital from infrastructure investments so it can be put to other uses.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. A new era of computing b Applications Data + intelligence
Infrastructure
A new era of computing
1970s
Mainframe era
One computer per many users
1980s
Personal computer era
One computer per user
2000s
Mobility era
Several computers per user
2010s
Cloud era
many computers per many users
2020 and beyond
Ubiquity era
Millions of computers per many users
There have been various computer-driven revolutions in the past: the widespread introduction of the personal computer (PC) was one, the invention of the graphical browser was another, and the Internet yet another. There have also been computer eras where one type of computer has dominated, having straightforward implications for whether the computers were shared or personal, and for whether they were specialized commodities or not (see diagram below). But the ways computers have altered our lives, all aspects of our lives, is more comprehensive than, at first blush, recollections of these technological revolutions or eras might suggest.
Computers affect how we undertake the most prosaic of activities – from buying food to paying our bills – and they do so in ways we might not have imagined when the first personal computers arrived on our desks. They have also created wholly new experiences, for example, allowing us to inhabit virtual worlds with people from many different parts of the globe. In between these extremes, from the prosaic to the wholly new, computers have taken over from older technologies in ways that looked merely like substitution at first but which have ended up creating radical change.
Computers have played a massive role in changing the way we live over the last couple of decades. They are no longer possessions of the privileged but are rapidly becoming inexpensive, everyday commodities. They have evolved from being isolated machines to globally interconnected devices. Not only has access to computers vastly increased, but the ways we interact with them and materials used for computer devices have changed too. All of this means that computers can now be interwoven with almost every aspect of our lives. As we move towards 2020, so the extent of these changes will increase. By 2020, it may not be possible to realize all of our goals, ambitions and aspirations without using a computer or computing in one way or another. This binding of computing to our daily activities will in turn affect our values, goals and aspirations.
Source: Being Human: Human-Computer Interaction in the year 2020, Microsoft Research, April 2008

4. A new era of computing Applications b Data + intelligence
We’ve entered a new era of computing, but fundamental elements of computing remain the same
Apps that create and contain data
Data that flows into and out of applications
Infrastructure that is the foundation for both b
Applications
Data + intelligence
Infrastructure
There have been various computer-driven revolutions in the past: the widespread introduction of the personal computer (PC) was one, the invention of the graphical browser was another, and the Internet yet another. There have also been computer eras where one type of computer has dominated, having straightforward implications for whether the computers were shared or personal, and for whether they were specialized commodities or not (see diagram below). But the ways computers have altered our lives, all aspects of our lives, is more comprehensive than, at first blush, recollections of these technological revolutions or eras might suggest.
Computers affect how we undertake the most prosaic of activities – from buying food to paying our bills – and they do so in ways we might not have imagined when the first personal computers arrived on our desks. They have also created wholly new experiences, for example, allowing us to inhabit virtual worlds with people from many different parts of the globe. In between these extremes, from the prosaic to the wholly new, computers have taken over from older technologies in ways that looked merely like substitution at first but which have ended up creating radical change.
Computers have played a massive role in changing the way we live over the last couple of decades. They are no longer possessions of the privileged but are rapidly becoming inexpensive, everyday commodities. They have evolved from being isolated machines to globally interconnected devices. Not only has access to computers vastly increased, but the ways we interact with them and materials used for computer devices have changed too. All of this means that computers can now be interwoven with almost every aspect of our lives. As we move towards 2020, so the extent of these changes will increase. By 2020, it may not be possible to realize all of our goals, ambitions and aspirations without using a computer or computing in one way or another. This binding of computing to our daily activities will in turn affect our values, goals and aspirations.
1970s
Mainframe era
One computer per many users
1980s
Personal computer era
One computer per user
2000s
Mobility era
Several computers per user
2010s
Cloud era
Many computers per many users
2020 and beyond
Ubiquity era
Millions of computers per many users
Source: Being Human: Human-Computer Interaction in the year 2020, Microsoft Research, April 2008

5. Microsoft Azure Hybrid Productive Intelligent Trusted
Microsoft Inspire
10/7/2019 2:36 PM
Microsoft Azure
Hybrid
Productive
Intelligent
Trusted
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Hybrid Productive Intelligent Trusted Hybrid IDENTITY
Microsoft Inspire
10/7/2019 2:36 PM
Hybrid
Productive
Intelligent
Trusted
Hybrid IDENTITY
Hybrid MANAGEMENT AND CONTROL
Hybrid SCALABILITY
Hybrid DEVELOPMENT
Azure STACK
Hybrid BENEFITS
Increased AGILITY
Test/pilot NEW TECHNOLOGIES
Deploy ENVIRONMENTS in minutes
OPEN cloud
Advanced AUTOMATION mechanisms
Azure MARKETPLACE
EMBEDDED INTELLIGENCE in Azure services, security and monitoring tools
READY TO CONSUME AI
COGNITIVE SERVICES
Accelerator for INNOVATION
The most TRUSTED and COMPLIANT cloud
Security as a KEY CONCERN since product development
SECURITY CENTER & TRUST CENTER
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. >95% of Fortune 500 use Microsoft Azure
10/7/2019 2:36 PM
>95% of Fortune 500 use Microsoft Azure
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. 54 Azure regions More than AWS & Google combined 10/7/2019 2:36 PM
In order to help organizations meet data residency, sovereignty and compliance requirements, Microsoft has a worldwide network of 32 Microsoft-managed Azure regions operations and plans for 6 additional regions and continues to make significant investments in geo-expansion through our local and sovereign offerings in more than 10 unique geographic regions worldwide.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Trusted Cloud Principles
10/7/2019
Trusted Cloud Principles
Commitment to principles worthy of your organization’s trust
Security
Privacy & Control
Compliance
Transparency
We will implement strong security measures to safeguard your data.
We will provide you with control over your data to help keep it private.
We will help you meet your specific compliance needs.
We will explain what we do with your data in clear, plain language.
We take seriously our commitment to safeguard our customers’ data, to protect their right to make decisions about that data, and to be transparent about what happens to that data. We are guided by a set of “Trusted Cloud Principles,” that articulate our vision of what enterprise organizations are entitled to expect from their cloud provider:
Security: The confidentiality, integrity, and availability of your data is secured. Microsoft cloud services are designed, developed, and operated to help ensure that your data is secure.
Privacy & Control: No one is able to use your data in a way that you do not approve. Microsoft prioritizes your data privacy; our commercial cloud customers own their data and we don’t use it to deliver targeted advertising
Compliance: You can meet your regulatory obligations. This means we support you with certified compliance credentials, backed by third-party audits.
Transparency: You understand how your data is being handled and used. This means we provide an appropriate level of transparency into security, privacy and compliance practices and actions to help protect your information.
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Cloud service models Traditional on-premises Infrastructure
Build 2015
Cloud service models
10/7/2019 2:36 PM
Traditional
on-premises
Networking
Storage
Servers
O/S
Middleware
Virtualization
Data
Applications
Runtime
You manage
Infrastructure
(as a Service)
Managed by vendor
Platform
Software
Azure also provides infrastructure services which allow for more hands on configuration and management similar the servers you have today. However, they’re hosted in Microsoft datacenters letting you use Azure as if you were operating your own datacenter in the Cloud. For example, you can provision VMs, give them private IP addresses, and connect to them using a VPN from your on-premises environment. Most importantly, this lets Windows Azure mimic your on-premises datacenter and run your current apps with little or no change without the expense of having to own servers of racks, cooling and building costs. Furthermore, you can connect the “datacenter” you build in the Cloud to your on-premises datacenter so the datacenter in the Cloud becomes an extension to your on-premises infrastructure.
These “building blocks” lets Azure to be used as an Infrastructure-a- a-service.
So, you see Azure offers IaaS +PaaS in one platform. IaaS provides flexibility, PaaS eliminates complexity. Use PaaS where you can, use IaaS where you need. With Azure, you can use both together or independently, and build apps of the future. That uniquely differentiates us. 
When to use? For whom?
2. IaaS is for current investments, and future-proofing, current market dynamics, why we did IaaS
(Lock in)
Saving tons of money
Forced to
Higher Agility
Here is your transition your work (Business Enabler, changes), optimize services, value to the business is much greater (IT Pro)
Infrastructure as a Service:
Control, flexibility, familiarity
Existing apps
Starting point; On-ramp to public cloud
4. Platform as a Service
More benefits (cost, scale, speed)
Differentiation
New app development
Cloud-native apps
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Why this Slide:
It shows we have a very broad platform. It about BOTH IaaS and PaaS, that these work together. It shows that we continue to lead in world class IT capabilities and that there’s really nothing missing.
Key Points:
We have already seen how the Azure Platform is IaaS + Pass – but I want you to understand that this is a huge number of capabilities – IT building blocks if you will.
Every one of these blocks you provision anytime, self-service anywhere in the world 24x7. You pay for what you use, you can get more or less anytime and you can fully automate everything…
DON’T spent too much time on this slide – you are going to DEMO (aren’t you!!!)… DON’T go through each block…
Transition to NEXT Slide: Make the build go backwards to show JUST IaaS and then you will go to the demo to show it.

12. Marketplace Why this Slide:
Now you have finished the what is Azure section you want to do a few things – you want them to explain the trust model and give them some comfort they are not the first here – it’s a safe bet.
Key Points:
Azure Compliance makes it easier for first parties and end customers to fulfill their own compliance obligations across globally regulatory and industry standards.
Explain the FUNDAMENTAL TRUST model. These organizations (above) we let into our data centers and they attest that we do all the things on their list of controls. You (the customer) have to trust these organizations.
You still OWN much of the work to make your systems compliant – we have the platform and the capabilities – but you have to decide to use them (example you have to decide to encrypt virtual disks for your VM’s – or NOT).
Transition to NEXT Slide: Are you the first to do this… Of course not…

14. Build and innovate with choice and flexibility
DevOps
Management
Applications
App frameworks
and tools P2
Databases and
middleware
Infrastructure

15. Extend on-premises data and apps
Seamless & secure across:
Hybrid Use Cases
Application Availability
Bottomless Storage
Identity Management
Full hybrid applications
INFRASTRUCTURE
Azure Backup, Azure Site Recovery
Azure Stack
DATA
Azure StorSimple
SQL Server Stretch DB
With Azure, you can take the investments you’ve made in data and intellectual property, and extend from on-premises to the cloud, or vice versa. Azure provides the portability to move your technology investments, whether open source or not, from cloud to on-premises and vice versa.
Companies fall into two main buckets with regards to hybrid: those who are using hybrid solutions as a temporary bridge to the cloud, and companies who are architecting hybrid solutions for use in perpetuity.
Amongst each of these types of customers, there are common use cases such as:
Application Availability
Bottomless Storage
Identity Management
Full hybrid applications
We provide seamless, secure hybrid cloud capabilities across infrastructure, data, users, apps, and management.
USERS
Azure Active Directory
APPS
App Service
Web | Mobile | Logic Apps | API Apps
MANAGEMENT
Operations Management Suite

16. Platform as a Service (PaaS)
Kubernetes Service (AKS)
App service
Functions
Logic apps
Cosmos DB
Web, mobile, and API apps
Serverless
Event driven
Workflow & integration
Container
Services
Globally distributed, multi-model database service
OTHER SERVICES
Data Lake Storage and Analytics
Service
Fabric
MySQL DB
Postgres DB

17. CODING & MANAGEMENT TOOLS DEEP LEARNING FRAMEWORKS
Option 2: Detailed intro
Data & AI Platform
Azure AI Services
Cognitive Services
CUSTOM AI
Azure Machine Learning
PRE-BUILT AI
CONVERSATIONAL AI
Bot Service
VS Tools for AI
Azure ML Studio
CODING & MANAGEMENT TOOLS
Azure ML Workbench
DEEP LEARNING FRAMEWORKS
Cognitive Toolkit
TensorFlow
Caffe
Others (Scikit-learn, MXNet, Keras, Chainer, Gluon…)
3rd Party
Others (PyCharm, Jupyter Notebooks…)
Tools
Azure Infrastructure
AI ON DATA
Cosmos DB
AI COMPUTE
SQL DB DW
Data Lake
Spark
DSVM
Batch AI
ACS
CPU, FPGA, GPU
IoT Edge
Let’s start with AI services. We provide the most comprehensive set of AI services for any developer, any organization, and any scenario.
We have pre-built AI services with Cognitive Services. We were the first ones in the market to release this concept of AI as a service, and we are leaders in terms of developer adoption, number of services and capabilities provided. We have the unique capability for developers to customize these services for any particular scenario, something our competitors are only in the very early stages of.
We also have the most powerful bot platform, fully integrated with these services, enabling organizations to embrace conversational AI and connect them with their business processes.
And finally, we also provide a full solution for custom AI with Azure Machine Learning, covering the entire lifecycle of AI development in the Enterprise, from training to deployment.
All of this is based on the powerful infrastructure provided by Azure. We are taking all that power and applying it to AI, from CPU compute to GPU and next, FPGA.
We have a huge lever in the market with our tools. We’re taking the power of Visual Studio and Visual Studio Code to AI development. We are unique in our ability to provide a full solution across services and tools to make AI development productive and approachable.
Every developer can be an AI developer with this unique combination.
Lastly, we take an open approach to this solution. These tools and services work across any framework, we don’t make the decision for you, so you are not locked in to a vendor.

18. Microsoft Cognitive Services updates
Microsoft Build 2016
10/7/2019 2:36 PM
Microsoft Cognitive Services updates
Vision
Speech
Language
Knowledge
Search
Labs
Video Indexer
Speaker Recognition
Text Analytics
QnA Maker
Bing Entity Search
Project Gesture
Computer Vision
Bing Speech
Bing Spell Check
Custom Decision
Bing Autosuggest
Project Local Insights
Face
Custom Speech
Translator Text
Bing Search
Project Academic Knowledge
Emotion
Translator Speech
Language Understanding (LUIS)
Web Search
Project Entity Linking
Content Moderator
Image Search
Unified Speech
Project Knowledge Exploration
Notes about CS evolution
Emotion is in Paid preview on Azure. As Face API now integrates Emotion recognition, we recommend using Face API going forward.
Custom Vision
Speech to Text w. Custom Speech
News Search
Project Event Tracking
Text to Speech w. Custom Voice
Video Search
Project Answer Search
Speech Translation w. Custom Translator
Bing Statistics add-in
Project URL Preview
Bing Visual Search
Project Anomaly Finder
Bing Custom Search
Project Conversation Learner
Project Personality Chat
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Obrigado!
Diogo Perestrelo