1. Building successful social media campaigns 2016 PNHP Annual Meeting
Bryant Shuey
Adapted from Dustin Calliari’s 2015 PNHP Annual Meeting Social Media Training

2. What are we talking about?

3. Know your tools

8. Know your audience.

12. Find what resonates. Then repeat it.

21. Facebook Use visuals. The less text, the better.
Tag pages with large followings when posting their content.
When building a following from scratch, advertisements and “sponsored” posts are your friend

22. Use visuals. The less text, the better.

25. Tag pages with large followings when posting their content

31. Twitter Spend time writing your biography Use visuals
Tweets with images receive 150% more retweets,
89% more favorites, and 18% more clicks
Use hashtags tags
Get your content in front of the most people possible
Real-time marketing
Insert your messaging into events happening in real time

32. Spend time writing your biography

38. Use Visuals

41. Use Hashtags and @mentions

45. Real-time Marketing

49. @pnhp @snahp_national #PNHP2015
Questions?
#PNHP2015

50. Example: TenOne Twitter Facebook SNaHP page TenOne event page
Tumblr (blog)

51. Tumblr (blog) SNaHP student blog
Weekly medical student content about single payer
Included a catchy picture with each piece of writing
Coordinated with SNaHP students across the country
Co-sponsor groups also submitted pieces

52. Snap shot of snahp blog, posts, and inside scoop including shares

55. Twitter Followed others from like-minded organizations
AMSA, AMA, PNHP, PDA, Citizens United
Tagged public figures or universities in our posts
Promoted our blog pieces

56. Includes specific tweets to folks, a look at other groups followers promotion of the blog

59. Facebook
As a push to gain more of a following altogether, we asked members to invite friends to invite others to like our page
Promoted our blog
Reposted PNHP/healthcare pieces we thought were motivating
Pushed content for TenOne, promoted our facebook event page

60. Include facebook page, insights, invite friends option, show a few of our blog posts

62. Facebook Event Page
Official event page for TenOne Medicare for All National Student Day of Action
Promoted via facebook, twitter, tumblr
Asked SNaHP followers to promote the page and “invite” others

63. Show facebook event page, the about section, etc