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Does your favorite color bias your choices

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Presentation on theme: "Does your favorite color bias your choices"— Presentation transcript:

1 Does your favorite color bias your choices

2 Do our color preferences affect our choices?
QUESTION Do our color preferences affect our choices?

3 PURPOSE The purpose we did this is to determine if our color preferences affect our choices. This is important because if I owned a store, I would want to fill it with my customer’s favorite colors in order to sell as much as I could.

4 HYPOTHESIS We hypothesize that color preference doesn’t matter. We believe this because we think picking your favorite colors is tied to specific things like taste. If we had a jar of M and M’s people may pick their favorite flavor, not color.

5 PROCEDURES

6 MATERIALS Skittles Silly bands Snap cubes Erasers Paper clips Clear jar Paper Pencil

7 VARIABLES MANIPULATED : objects RESPONDING : percentage of favorite colors picked CONSTANT: number of objects picked out in each trial and number of objects in jar

8 Directions 1.Get a clear jar. Fill it with colored cubes 2. Ask test subjects to pick 10 3.Record their color picks 4.Ask the their favorite color 5.Do 1-4 with snap cubes 6.Do 1-4 with skittles 7.Do 1-6 with pencils also 1-4 gram cubes and 1-4 paper clips 8.Determine the percentege of estimators that picked their favorite color the most in each trial

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10 SUBJECTS WHO PICKED THEIR FAVORITE COLOR

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12 CONCLUSION Our hypothesis was correct. Color preferences does not effect your choices. 38% of the people chose their favorite color. If we did this experiment again, we would change favorite color to favorite taste because if people eat food they have to have a favorite taste. In my opinion, we should do this experiment again. Instead of using objects, we would use food.


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