1. Social Media and Athletes
Examining Social Media’s Impact on Professional Athletes
Jimmy Pastena- Rutgers University

2. Social Media Twitter Facebook Instagram Micro-blogs (tweets)
140 character maximum displays thoughts on live stream
Facebook
Compilation of pictures and posts (statuses) on a newsfeed that can be seen and shared with and on your friends feeds
Instagram
Picture dominated social media site, where friends see and like each others posts on a timeline

3. Professional Athletes Involvement With Social Media
How did this idea come about?
Watching ESPN one day and saw that Lebron James (NBA player) sent an ill-advised tweet that stirred up some controversy
Most athletes use social media just like each of us do, but their difference is that what they post is magnified into the national spotlight

4. Positive or Negative Effects on Athletes?
Social Media has a broad impact on athletes, so the effects that social media has are extensive
Through blogs, case studies, scholarly articles, and videos, I found the best sources to fit my project
My research included finding the cognitive effect social media has on people to the effect it has on the sports industry as a whole, to the specific topic of the effect on athletes.

5. Lit Review- Themes Connectivity Communication Athlete-Fan Interaction
Marketing
Positive Effects v. Negative Effects
Influential v. Low Ranking
Decision Making

6. Negative Effects Pressure Decision Making Repercussions
Athletes have pressure to perform, on and off the athletic fields
Seen as role models, so everything they post on social media is under a microscope
Decision Making
Athletes are competitive people, and sometimes they let their competitiveness escape the private realm and enter the shark tank that it the public eye
Repercussions
A simple “I’m sorry” does not always work. Employers see these posts on social media the same way fans do, and sometimes coaches and General Managers are not so understanding. (fines, suspensions etc.)

7. Video Mashup

8. Positive Effects Connectivity Athletes Can Promote Their Own Brand
Social media allows athletes to connect with fans. It shows the human side of athletes, which can make them more desirable for fans, who indirectly sign the players paycheck
Athletes Can Promote Their Own Brand
Social media gives freedom for people to express themselves how they please. Athletes have short careers, so why not promote your brand while you can?
Protection From the Physical Media
Not all people have the ability to think on their feet and answer questions in front of people. This leads to emotional decisions.
Trying to answer questions after a loss or tough game is even more difficult. Social media allows for time to think and respond in a professional manner. ( example: Cam Newton)

9. Conclusion
There are both Positive and Negative effects of Social Media on Athletes
Social media has more power than we think it does, which is why our athletes sometimes get into trouble
Focus on reaching out to young aspiring athletes
Social media can seem like your best friend at times, then turn around and stab you in the back
Focus on Self-Promoting Brand Themes
Advocate for More Stringent Social Media Guidelines