1. Let’s sell your home!
Cathy Martinez, Associate Broker

2. About Me Cathy Martinez, Associate Broker Based in Albuquerque, NM
Married to Jose Martinez since 2001
One daughter
Hobbies: Sailing, hiking, marathon running
Served in the U.S. Armed Forces for 7 years

3. About My Business
Graduated from UNM
1997
Received real estate license
1999
Broker Associate Coldwell Banker
2007
Broker Associate Keller Williams
2010
Broker Associate R1 New Mexico
2017
There are numerous moving parts to a successful real estate transaction, and I assist my clients in procuring the services of highly competent professionals in crucial areas such as financing, title services, inspections and home repairs.
Selling a home is a partnership between the seller and the broker. It takes a strategy based on your objectives combined with in-depth research of the market for understanding pricing. I will walk you through the process.

4. Why I’m The Best Realtor For You
I will help you identify and efficiently target the most
crucial aspects of your home that should be addressed
to prepare for selling.
I market my listings with the newest technology available using
home video tours, proximity marketing, highest quality photo-
graphs as well as drone technology.
I offer proven expertise in online and offline marketing
of your home. Buyer prospects will be directed to your
listing by my state-of-the-art website distribution tools
which efficiently places your home in front of a broad
spectrum of internet users who are intent on buying.
I will ensure that you home is prepared and placed on the
market with my proven, expert real estate skills.

5. My Clients Jennifer Sachs
“Cathy is a true professional. I’d recommend her to my friends and family in a heartbeat.”
Nathan Gonzales
“Cathy has guided us through the entire process. If we move again, Cathy is the first person I’m calling. She’s the best Realtor in town.”
Ethan Conley
“Cathy is a great real estate professional. Her negotiation skills are the best in the business, and saved us a ton of money!

6. Why R1 New Mexico?
In the past two years R1 New Mexico has received two awards for “Business of the Year” in New Mexico as well as receiving the “Best Of The City” award two years in a row. We have over 800 experienced brokers and are New Mexico’s largest real estate company!

7. The Listing Process

8. The Listing Process Understanding Your Expectations
Communication. How important is regular communication with your real estate professional? What information is important to you? How often do you want to be contacted, and what is your preferred way of staying in touch?
Motivation. Why are you considering selling your property at this time? How far along are you in the home selling process (just exploring the possibility of selling, or definitely committed to putting your property on the market)?
Time frame. Is there a certain date by which the sale of this property needs to close? How flexible are you on this time frame?

9. The Listing Process Understanding Your Expectations
Relocation assistance.
Will you need information or assistance in moving to a new area?
Home selling decisions. Are there any other individuals who will be involved in your property sale decision? May I please have permission to speak with them?
Price. Do you have specific expectations as to the selling price of your property? If so, what do you base this figure on? Do you anticipate a certain amount of net proceeds from this sale?
Marketing Plan. Are there specific activities you expect to see included in the marketing of your property?

10. The Listing Process Understanding Your Expectations
Previous home selling experience. Have you ever sold a house before? If so, how many and how recently?
Positive experiences. What were the most positive features of your previous home selling experiences? If you have never sold a house before, what would help to make this a positive experience?
Concerns.  Were there any unsatisfactory features of your previous home selling experiences that you hope to avoid this time? If you are selling your first house, are there any problems or concerns you are worried about?

11. Getting Started Things we’ll discuss: My Promise To You
Having Me As Your Agent
Condition Of Your Home
The Right Price
Set The Stage
Go To Market
Negotiating
Closing

12. My Promise To You
Communication and keeping you informed while offering you professional service.  It is my goal to listen, hear and truly understand your needs to help you find your dream home.  In selling your property, my utmost goal is to offer you the marketing of a large company, while taking care of your needs as if you were my only client. You are always my priority.

13. Having Me As Your Agent I Will: Extensively market your home.
Offer expert advice on ways to prepare and show your property.
Assist you, if necessary, in finding any home-related services you need Provide feedback from all showings and open houses.
Update you on market changes that could affect your property’s sale.
Be available to help pre-qualify potential buyer.
Promptly present and evaluate each offer with you.
Negotiate the highest possible price and best terms in partnership with you Manage contractual, title and transaction details.
Ensure that mandatory items are signed, sealed and delivered on closing day.
Arrange for a moving company and relocation agent, if needed.

14. Condition Of Your Home Let’s Take A Look
Unless your prospective buyers are looking for a “fixer-upper” (which translates to a lower selling price), you’ll want to assess the wear and tear on your property and address flaws that can lower your home’s appeal and sales value.
Take a good look around to determine where your current home needs improvement. Some fixes are mainly cosmetic and you may be able to them handle on your own; fresh paint, sprucing up the lawn, updating lighting, replacing doorknobs and the like.
Other problems are more significant and may require item replacement and/or hiring home maintenance professionals. Issues concerning heating, plumbing, ventilation and air-conditioning (HVAC system), mold, water damage, wood rot, the water heater, gutters, foundation, or roof can all be deal-breakers if left unaddressed.

15. The Right Price
Setting the right price for your property is a delicate balancing act. Aim too high and your home might sit on the market for months, and possibly not sell at all. Price it too low and you miss the potential for a more lucrative outcome. I will help you through this process.
I will provide you with a CMA. A Comparative Market Analysis (CMA) is a document, drawn from a local Multiple Listings Service (MLS) database, that presents pricing information, property details and photos of homes similar to yours (termed “comps”) that recently sold, failed to sell, or are currently on the market in your area.
We will work together and study what has worked in your area – and what hasn’t. This information will help you to strategically price, position, and present your property to sell for top dollar in a reasonable time frame, with the least inconvenience for you.

16. Set The Stage Let’s talk about getting you home ready
Finally, it is time to take a hard look at the outside of your house. After all, that’s the first thing buyers will see when they pull up, so you’ve got to work that curb appeal hard. Check the condition of exterior paint, your lawn and landscaping, your front door (check the hardware and doorknob), the driveway, a pool if you have one, and even the mailbox. If any of it appears neglected, damaged, dingy, or in disarray, do something about it or you’ll drive would-be buyers away before they even park their car.
Potential buyers will definitely be checking out the closet space, and you don’t want it crammed with junk. Instead, find a place for it all and store neatly in the attic, basement, a friend’s place, or a storage facility

17. Go To Market How buyers find out about homes for sale
Strategically preparing and pricing your home are fundamentals to
attract serious, financially qualified buyers. Equally important is reaching
the maximum number of potential buyers with your home listing.
Today, the Internet, mobile apps, and direct contact with a real estate
professional are the main sources of home information for searching
buyers. Other sources are yard signs, open houses, newspaper and
real estate magazine ads, homebuilders, and television.
While the Internet is now the real estate information source of choice,
if you want to maximize the number of serious buyers, showings and
offers you get it is necessary to employ a broad spectrum of advertising
in a coordinated manner.
I have a wide range of options for maximizing a property’s exposure:
Open houses, Direct mail, Multiple Listing Service (MLS), Realtor.com®,
Company website(s), Personal website(s), Social media sites,
campaigns Home Highlight info to all agents in their company’
local offices, For Sale sign, Networking within the local community

18. Negotiating Here’s How We Will Negotiate
Disclose everything. Smart sellers proactively go above and beyond legal
necessity to disclose all known defects to their buyers. If the buyer knows
about a problem, they can’t sue you later.
Ask me questions. Offers may contain complicated terminology, sometimes
three or more addenda. I will help to clarify everything respond quickly.
When buyers make an offer, they are in the mood to buy. But moods change, and buyers are known to get buyers’ remorse. Don’t delay if you want the sale.
Stay calm and be patient. At all times keep communication civil and agreeable.
Meet halfway. If there are disagreements about relatively small expenses,
split the difference and smile.
Be cautious with contingencies. When we have found your buyer, your signed acceptance of a written offer becomes a sales contract. Except for removing any contingencies, this document is the binding basis for the sale. It’s my responsibility to represent your best interests every step of the way. Your success is their success.

19. Closing Day This Is The Big Day!
After you and your buyer have both efficiently taken care of your respective contractual obligations associated with finalizing the sale, the process of completing the transaction will go smoothly with no surprises.
Bring your identification
Everyone who is purchasing the property must be present. If this is not possible let me know in advance.
You will need to bring your bank information to have the funds deposited. If you wish, a check can be mailed to you.
In most cases, the buyer’s possession date will fall within a couple days of the closing date, at which point your former home will have a new occupant and your home selling journey will be complete. We did it!