1. An effective Health Promotion Frame work
The Ottawa Charter
An effective Health Promotion Frame work

2. What is the Ottawa Charter?
Developed in 1986 as a part of the “Health For All” strategy in Ottawa, Canada.
It forms apart of the new public health approach and based on the social model of health.
Aims to influence how new programs and planned and delivered through clear definitions, actions and positive involvement.

3. Ottawa Charters Main Points
Health results from:
The interaction of many social determinants
Health Promotion:
The process of enabling people to increase control over and improve their health
The perquisites for health:
Peace, shelter, food, education, income, stable ecosystem, sustainable resources, social justice, equity
Advocates:
Good health is a major resource for social, economic and personal development and an important dimension of quality of life.
Enables:
Focuses on equity in health. Sharing opportunities and resources will allow all to achieve their fullest health potential.
Mediate:
Involve all people in health promotion and health care, across all areas of health. Mediate for the pursuit or health.
Health results from:
Health Promotion is:
The perquisites for health are:
Advocates:
Enables:
Mediate:
Have students fill in the table from page 115 in their text book.

4. Five Action Areas
Building Healthy Public Policy Create Supportive Environments Strengthen Community Action Develop Personal Skills Reorient Health Services

5. Building Healthy Public Policy
What does it mean?
Ensuring decisions made at all levels of government/organisations that world towards health improvement.
What is the aim?
Aims to put health on the agenda for policy makers and to ensure legislation/policies have the health of the population in mind.
What does it involve?
Identifying the influence policy has on health and from this influencing/lobbying for change.
Who is responsible?
Governments, public bodies, unions, NGO’s, lobby groups.
Laws, rules, regulations that lead to improvements in health
Eg. random breath tests, licence points system, 0.00, compulsory health education.

6. Creating Supportive Environments
What does it mean?
Making the places people live, work and play a major source of good health.
What is the aim?
Aims are to take care of each other, our communities and our environments. This will assist to provide the support necessary to increase the ease of health enhancing decision making.
What does it involve?
It involves support networks and community services. Eg emotional or financial support and specialised programs.
Who is responsible?
This is a global responsibility that needs to be undertaken by governments, communities, employers, unions and families.
Improving health by taking care of one another and our environment

7. Strengthen Community Action
What does it mean?
Providing communities the power to identify their own health priorities and take action in collaboration with other agencies.
What is the aim?
Aims for communities to establish “ownership” of the health issues specific to their population/ area.
What does it involve?
Empowering communities by providing information, allowing for lobby groups providing communication to express concerns with all levels of government, learning tools and access to funding.
Who is responsible?
Community and local agencies including schools, levels of government, groups/clubs and planning bodies.
Communities working together to promote health

8. Developing Personal Skills
What does it mean?
Supporting the personal and social development of the individual.
What is the aim?
Aims are to educate, provide health information and improve decision making, communication and life skills.
What does it involve?
Modifying personal behaviour to enable people to learn health protecting and enhancing skills such as assertiveness, literacy, language
Who is responsible?
Facilitated in Schools, home, work and community through educational, professional, commercial and voluntary bodies.
Providing opportunities for people to develop knowledge and skills that give them greater control over their health

9. Reorienting Health Services
What does it mean?
Adjusting the direction of health promotion approaches from traditional ‘curative’ approaches to a more ‘preventative’
What is the aim?
Aim is to establish a ore holistic attitude of health professionals. To look at the wellbeing of the whole person.
What does it involve?
Identifying the range of health services in an area, improving the access to such services and moving towards a preventative approach. Eg lifestyle prescriptions
Who is responsible?
Individuals, community groups, health professionals, health services and governments.
Moving away from the focus on curative services to focus on preventative health promotion

10. Strategies within the Action Areas
Building Healthy Public Policy
Random breath testing
Licensing points systems
Legislation on Blood alcohol levels while driving
Labelling on food packaging
Creating Supportive Environments
40kph school zones
Local traffic speed regulations
Laws limiting number of passengers for P plate drivers
Provision of counsellors in schools
Strengthen Community Action
Lollipop people on community school crossings
Stop, Revive, Survive campaign
Active After School Communities
NSW Live Life Well Community Program
Developing Personal Skills
New P-Plate laws ( logged hours,  probation period)
Road safety campaigns
Education programs within a school setting
Reorienting Health Services
First aid training
Health professionals working within a school
NSW Healthy School Canteen Strategy
Building Healthy Public Policy
Creating Supportive Environments
Strengthen Community Action
Developing Personal Skills
Reorienting Health Services
Have students think of their own examples first