1. Tips for Medical Scientific Experts
How to Give Effective
Presentations
Speaker-Training-Bionorica-Moscow-r
© Dr. Günter Umbach

2. Objective

3. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Make you successful

4. Background
- Researcher
- Author
- Physician
- Speaker

5. Help you • Give effective presentations • Increase your impact
• Enhance your communication skills
• Engage your audience

7. Toolbox

8. You choose

9. Reservoir

10. Notes

11. Operating Modes High-Content Speaker at event Researcher/ Investigator
Practising
Physician

12. "Speaker for the General Public"
- Magicians
- Comedians
- Quiz show hosts
- Motivational
speakers …
Expert
presenting
at a Medical
Scientific
Conference
Creating an experience

13. Your Alter Ego
Is giving a performance

14. The impression
you want to create
How do you want
to come across? …

15. Competent and confident, but not overconfident …

16. Make your audience feel - important - understood - comfortable …
Especially in Europe and Asia
Make your audience feel
- important
- understood
- comfortable …
No "sugar coating"

17. Today

18. 4th Operating Mode
Workshop
Sharing and discussing
best practices

19. Agenda
Flexible

20. Charts
Feel free to interrupt me and ask questions
Informal conversation

21. Publication Presentation
Read
Speak
Words
Words
"Minds move
faster than lips"

22. five Your in-person presentation is
_________
times as effective as people reading publications …

23. Your Job is not just to give large amounts of data
(People can read the publications) …

24. … to give - explanations - insights - advice
What is the underlying mechanism?
- insights
Why this is happening?
- advice
What are the implications?

25. Make Meaning       
Making science make sense

26. Connecting the dots

28. Mindset
"All the world is a stage"

29. electrifying or
extravagant
performances
We are
not actors
but we can learn from actors

30. Chronological Sequence
Architecture
Chronological Sequence

31. Before During After

32. Prepare
Before

33. Arrive early
(the evening before)

34. Part of Your Preparation
Rehearse your
answers to
questions that
might be asked

35. In case you must present longer
Have one chart with the
3 most frequent questions

36. Your Technical Back-up
• Bring your USB stick
• charts to yourself
• Store charts in the cloud

37. Ensure technical equipment
- Laptop
- Cables
- Adapters
(VGA, HDMI, Display Port)
- Large audience: Microphone

38. Do not rely on wifi Your internet connection might work fine - until …
hundreds of people switch on their
smartphones and suck up bandwidth
Wired broadband connection
(ethernet cable)
Store files (e.g. videos) locally

39. Consider a Flip Chart
For smaller audiences

40. Flip Chart Ensure it is put in the right place before you start
Bring your own marker pen:
blue or black
(no yellow or green colour)

41. Turn off

42. Before Your Presentation
Speak to
- Chairperson
- Co-speakers …

43. Connect to
Members of the audience
"Networking"

44. For Smaller Groups
Mention a conversation you
Had before your presentation
"I just talked to … and he
said: It is important to give
practical tips"

45. During

46. Tips for the
Stage / Platform

47. (entering and leaving)
Watch your steps
(entering and leaving)

48. Get out from behind the lectern When possible "Barrier between you
and the audience"

49. Pace
Speak slowly

50. Impact
Golden Triangle

51. • Content Scientific data
"3 Drivers"
• Content Scientific data
• Modes of Expression
How you articulate and illustrate
• Delivery
"Stage Performance"

52. Architecture

53. Learning: Effective Points
Anchoring bias Recency bias

54. Introduction I am happy to present to you Let us look at Is the micro-
phone on?

55. Build Rapport
Create an emotional
connection to the audience …

56. A sense of belonging to
the same community …

57. Mention something that both you and your audience share:
Example
Mention something that both
you and your audience share:
Say something that you
have in common …
Trust

58. "Since we are all physicians …
Example
Profession
"Since we are all physicians …

59. Geography "I did my studies in: - Moscow - St Petersburg
Example - depending on the venue
Geography
"I did my studies in:
- Moscow
- St Petersburg
- Novosibirsk" … …

60. "We are all treating patients with allergies"
Example
Patients
"We are all treating patients with allergies"

62. Flood of data

63. Attention  

64. Start
Arouse Curiosity

65. Start
Poor example
"We did a study"

66. Rhetorical options
Question
Answer

67. "Yuri Gagarin was the first man to journey into outer space"
"Who was the first man to journey into outer space?"
Yuri Gagarin

68. "The Research Question …"
Example
"The Research Question …"

69. Ask a rhetorical question
Example
"Should we really treat
all patients with … ?"
"The answer: It depends …

70. Challenge
Solution

71. Example
The problem we face …

72. Past
Present
Before
After

73. Until recently, the conventional treatment was …
Example
Until recently, the conventional treatment was …
Now there is a new option

74. Baseline
Improvement
You are
filling a gap

75. Other Interesting Titles

76. Example
"Update and new trends …"

77. Example
"3 Myths about …"

78. Example
"Why …"

79. Take them on a
journey of discovery

80. Understand your audience

81. Your presentation should address
the audience's interest

82. Main Pitfall •
Presenting more
than necessary

83. Do not pack too much content into your presentation

84. Spreading content too thin
Real example …

85. Major Results of XYZ Trial
The clinical study of A versus B resulted in risk reductions of
Primary endpoint
• 8% in all-cause mortality (non-significant trend: p=0.128)
Secondary endpoints
• 12% in combined all-cause mortality and all-cause hospitalization (p=0.002)
• 10% in cardiovascular mortality (non-significant trend: p=0.073)
• 8% in combined all-cause mortality and cardiovascular hospitalization (p=0.036)
• 9% in combined cardiovascular mortality and hospitalization (p=0.027)
• 8% in fatal and non-fatal … and hospitalization … (p=0.374)
Post-hoc analysis
• 15% in combined all-cause mortality and hospitalisation … (p<0.001)

86. Resist the temptation
to present many details

87. To achieve clarity
Focus

88. "Everything is important"

89. Eliminate
what is non-essential =
Reduce
distracting details

90. In Presentations (In contrast to scientific
publications that people read)
Use short, strong statements

91. Example
Treating Rhinosinusitis

92. Compared to placebo, the Sinupret group demonstrated a higher
Furthermore, the proportion of patients who were regarded as having been cured (MSS ≤ 1) was significantly higher in the Sinupret® eXtract group than in the placebo group (48.4 % versus 35.8 %, p = )
Compared to placebo, the Sinupret
group demonstrated a higher
percentage of cured patients*.
* 36 % for placebo versus 48 % for Sinupret , p < 0.01
"Cured": Mean Major Symptom Score ≤ 1

93. The Verbal Part of Your Presentation

94. Your Audience

95. Words
Choose carefully .

96. Nephrologists:
Kidneys, renal function,
Glomerular filtration rate …
Cardiologists:
Heart, vessels, cardiovascular function, ejection fraction …

97. but speak it pleasantly
Speak the truth,
but speak it pleasantly
Zarathustra, 1000 B.C.

99. Make the message positive:
Use affirmative statements
There is no other way …
There is only one way …

100.
No negative effect on the metabolism
Metabolically neutral ?

101. - 10% of patients die within 5 years 90% of patients are alive after
[Dr. med. Günter Umbach – Bonn]

102.
Examplex
reduces
mortality
Examplex
prolongs
survival

103.
Fewer side
effects
Better
tolerability

104. Scientific Overview of the Efficacy
and Safety of …
Scientific Overview of the Efficacy
and Tolerability of …

105. Attractive Headlines - Analysis     Results Summary Conclusions
Lessons learned

106. One option is 20% superior
? ? Clear
20%
difference
20%
increase
20%
improve-
ment

107. Alternatives to 'Prove' Validate Document Confirm Highlight Support
Emphasize
Underline

108. Let me
explain
You
misunderstood me

109. Impact
People should be able
to read your charts

111. Charts Most frequent mistake Poor legibility Most frequent reason:
Font size too small …

112. Font size too small

113. Type of Typography

114. Common Fonts
Rare
Fonts
Arial
Calibri
Tahoma
Microsoft Sans Serif

115. Negative Typography
Positive Typography

116. CAPITALS This trial confirms that substantin can improve …
Use upper and lower
case letters
This trial confirms that
substantin can improve …

117. Stay away from italic style
This trial confirms that substantin
can improve ..
Stay away from italic style
This trial confirms that substantin
can improve …

118. Avoid underlining This trial confirms that substantin can improve …

119. Use line spacing > 1.1 This trial confirms that substantin
can improve …
Use line spacing > 1.1
This trial confirms that substantin
can improve …

120. Colours Light-coloured letters on a light-coloured background
are difficult to read
Ensure sufficient contrast

121. Some people love
backgrounds
(wallpaper style)
Use a white or light
background

122. "Triplet" … Second Best Number of Bullet Points Best Number• •
"Triplet" …

123. Avoid "Unlucky" Numbers 17 13 4
Italy Europe China

124. Diagrams

125. Do not read your slides …
They are called visual aids for a reason …

126. Do not "copy and paste"
files or scanned documents
into your key charts …

127. Ask: Essential Charts
Which 20% of my charts
produce 80% of the impact
that I wish to generate?

128. Various ways to express
your content in your charts

129. Speed of processing information Text Table Diagram Slow Medium Rapid
Image
Slow
Medium
Rapid
Very rapid

130. Substantin reduces endpoint by 75% (from 100 to 25),
Example One, Version 1
Substantin reduces endpoint
by 75% (from 100 to 25),
compared to the control group.

131. Example One, Version 2
Endpoint
Control
Substantin
100 25

132. Example One, Version 3
Endpoint
75%
Control
Substantin

133. Results: Recall Improvement Same Deterioration 50% 48% 2%
Example Two, Version 1
Results: Recall
Improvement
Same
Deterioration
50%
48% 2%

134. Example Two, Version 2
Same
48%
Improvement
50%
Deterioration 2%

135. Example Two, Version 3
Improvement
Same
50%
48%
Deterioration

136. Substantin
Control

137. Control
Substantin

138. Diagram Legends
Typically used to provide information about the colors
of the elements

139. Control
Substantin

140. Control
Substantin ?

141. Control
Substantin

142. Preferred
Label elements directly

143. The "Product" Column
Use Brand Color
Purple Green Blue Red

144. Placebo or Control: Color
Grey

145. Statement Below Diagram80
p < 0.05 75
Examplex
GFR (ml/min) 70
Control 65 60 1 2 3 4
Time (years)
Examplex helps to maintain renal function

146. Selected aspect Outcome Relative Risk Primary Endpoints 0.6 1.0 1.4
Examplex better Control better

147. Comprehensive Outcome Relative Risk Primary Endpoints Primary and
Secondary
0.6
1.0
1.4
Examplex better Control better

148. Statistical Analysis Intention-to-Treat Standard Examplex
Per-Protocol …

149. If you have the copyright
Avoid numbering the pages

150. Avoid Numbering
10 of 80

151. What will the Audience Think?
Oh, how long will
this speaker take?

152. Avoid Long Footers
Department of ABC, Institute of DEF, University Hospital GHI, City of JKL, Country

153. Layout (Vertical)
Text
Text ?

154. Layout (Horizontal) ? Text Text ....................... ?
Text

155. Animation
Use sparingly
Best:
Wipe

156. Use images

157. Intima-Media-Thickness

158. Intima-Media-Thickness

159. Impact 1) Visual elements (pictures …)
2) Headlines, statements below pictures
3) Subheadlines, bullet points
4) Regular text ("copy", "Fließtext")

160. Design

161. Resist the Temptation
- Embellishments
- Decorations
- Ornaments
- "Make it beautiful"

162. Keep it clean

163. Communicator Fancy Colourful Clean Compelling Straightforward Impact
Decorative
Circus Look
Impact

164. Frames
C B A Placebo Examplex

165. C B A Placebo Examplex

166. Emotional Impact

167. Tell a Human Interest Story
Case Study
• Patient
• Physician
• Investigator
• You

168. Voice

169. Preserve Your Voice
• Do not drink iced liquids
• Do not smoke

170. Before
• Stretch your mouth
• Do "vocal warm-up"
• Try humming a tune (mmmh)
"Happy Horse"

171. During
• Avoid frequent throat clearing
• Articulate clearly and precisely
• Speak slowly

172. Body Language

173. Non-Verbal Communication will
vitalize and energize
your presentation
You are not a statue
You are not a robot

174. Act in a natural way:
Brings life into your speech

175. Tips
"Stage Manners"

176.  Positive Attitude Be optimistic Be encouraging Smile
But avoid "frozen grin"

177. Face the audience

178. Audience
Speaker
Screen

179. Audience
Never read
your slides
Speaker
Screen

180. Do not look at your notes
the whole time

181. Keep eye contact

182. Catch the eyes of
different listeners
in all parts of
the audience

183. Middle
Left
Right

184. Stand firm
Avoid bouncing
up and down

185. Use hands to underscore what's important
"Hands free and flowing"

186. Avoid …
closed posture
Use open gestures

187. Avoid …
Putting hands
behind your back

188. "Green Space" for your hands

189. distracting hand motions
This helps you avoid
distracting hand motions
like …

190. Rubbing your nose

191. Pushing back your hair
(watch videotape)

192. Nod while listening

193. Give people "thinking time"

194. Silence
"Pause"
An underused, but
valuable technique

196. your presentation look
The secret to make
your presentation look
easy, elegant, effortless

197. Be prepared
Practice

198. Practice Your Presentation
There are always 100 good reasons and 1000 distractions for not doing it  …

199. Time Make it a priority: Invest the time Invest in yourself ….
Takes discipline and commitment

200. Number of actual rehearsals
Intention vs Practice
I am willing
to rehearse
Most people
Number of actual rehearsals

201. to present to a live audience
Use Every Opportunity
to present to a live audience
- to colleagues
- to friends
- to your significant other

202. Ask someone to record you…

203. The Way to Grow The first time I got videotaped:
I felt embarrassed and
awkward when I watched me

204. Duration of Recording
Your rehearsed version should be shorter than the time allotted

205. If you sound rehearsed:
You did not rehearse enough

206. Exercise
- Rehearse
- Polish
- Refine
You win or you learn

207. "We do not rise to
the level of our hopes.
We fall to the level
of our training."

208. Training will empower you

210. Check the time
Look at the clock to see
how many minutes you have

211. Option
Have someone in the audience make a signal:
5 min
3 min
1 min

212. Great speakers always
finish on time
(or one minute earlier) …

214. Humour
Only if you are good at it

215. Closing Section

216. Plan time for ...

217. "What are the implications?"
First Wake up call
Examples
"What does it all mean?
"In conclusion … "
"What are the implications?"

218. Conclusions
Chart
Practical, concrete, actionable
"Take home message"

219. "This is a unique study because …"
Example
"This is a unique study because …"

220. Second Wake up call
Summary
Chart
"Let's summarize … "

221. Final Chart (Optional)
address
(if you want to keep in touch:
Ideal for networking)
Website
(if you want to provide
a download)

222.
Download
www….

224. After

225. Be Accessible
Be available after the
presentation so people
can ask you questions

226. Answer s if
you received any

227. How do you know that you are moving in the
right direction?
You are invited to give
more presentations

228. Specific Challenges
Scenarios and
possible interruptions

229. Let us discuss that at coffee break … A participant wants to show his
extensive knowledge by asking
a lengthy "question"
Let us discuss that at
coffee break …

230. Do not allow extended audience debates during your speech
(chairman should ensure it)

231. There is legal / regulatory pressure to add
many details to your charts: What to do?
1) Put details in the footnotes in a small font size
(audience can hardly see them in the presented version)
2) Put details in the "back-up" section of your slide deck
3) Prepare two versions:
"Personal one" → Giving your presentation
"Documentation" → Electronic or printed hand-out

232. Electronic presentation
breaks down
You have a plan B:
Written notes …

233. Previous speakers
have run overtime

234. You realize you will not have the time to show all charts

235. Be flexible:
Shorten your presentation:
Skip certain charts …

236. Remember
No one knows how
many data you wanted
to present originally

237. Always cut material out from
the middle
Never cut the end of
your speech

238. Jump directly to the
"Conclusions" Chart

239. No one is asking a question "Bring your own"
(A good chairman would jump in) …
"Bring your own"

240. Example
"A frequently asked question is …"
"My answer …"

241. One speaker has not come and the chairman asks you to present a
bit longer

242. Question
Now, that is a really
great question. Let me …

243. You are the chairman
≠ speaker
You
- let the other speakers shine
- ensure adherence to program
- facilitate the discussion

244. When you need time to think
Drink
some
water

245. Review: Laying the Groundwork
Preparatory Phase: Planning the Presentation
Focus on the essential slides
How to captivate the audience
Develop a strong stage presence
Language and voice
Use compelling words and sentences
Affirmative statements
Rhetorical options
Tone of voice
Performance and platform skills
Connecting with audience members
Enhance impact
Stay on time
Non-verbal communication 

246. Create a Masterpiece Great things are done by a series of small things
brought together

247. competitive advantage
It gives you a
competitive advantage
Enhances your personal standing
(Independent of place in the hierarchy)

248. Adapt everything to
your own personal style
Create a presentation
that only you can give

249. Freedom

250. Visualize
Imagine you giving
a great presentation

251. People gravitate towards you

252. Final Advice
To realize your full potential

253. Prepare
Show up
Perform
Go home

254. Rise to New Heights No one can predict to what heights you can soar
Even you will not know until
you spread your wings

255. Free Tips and Ideas
Checklists, Audios, Videos