1. Which Qualitative Approach Best Fits Your Research Needs?
Develop a theory grounded in data from the field
Develop an in-depth description and analysis of a case or multiple cases
Explore the life of an individual
Understand the essence of the experience
Describe and interpret a culture-sharing group
Research Focus
Describe and interpret the shared patterns of culture of a group
Provide an in-depth understanding of a case or cases
Describe the essence of a lived phenomenon
Ground a theory in the views of participants
Tell stories of individual experiences
Research Problem
Narrative Research
Phenomenological Research
Grounded Theory Research
Ethnographic Research
Case Study Research
Source: Creswell & Poth (2018). Qualitative Inquiry & Research Design (4th ed). Sage. (p.67)