1. Chapter 12 Products, Pricing and Distribution

2. PRODUCTS

3. Types of Goods
Convenience Consumer Goods= are items that are small, easy to distribute, have a low price, and are purchased frequently.
Shopping Goods= tend to have a higher price in relation to convenience goods. Consumers use a selection process when purchasing.
Specialty Goods = are products that have a unique brand or characteristic. Examples Starbucks, Nike

4. Convenience Goods

5. Shopping Goods

6. Specialty Goods

7. Durable Goods

8. Industrial Goods

9. Product Development Generating Ideas Evaluating Ideas
Developing the Product
Introducing the final product to the marketpplace

10. Quantitative vs Qualitative

11. PRICING

12. Skimming Pricing vs Penetration Pricing

13. DISCOUNTS OFF SEASON DISCOUNTS CASH PAYMENT DISCOUNTS
QUANTITY BASED DISCOUNTS
TRADE DISCOUNTS
SHIPPING DISCOUNTS

15. DISTRIBUTION

16. CHANNELS OF DISTRIBUTION
THE PATH A PRODUCT TAKES FROM THE PRODUCER TO THE CONSUMER

18. SHIPPING METHODS

19. VIDEO LINKS Amazon Distribution Center
Zara Retail Distribution
Pricing Tricks