1. Learning Objectives
To learn the strengths and limitations of using portfolio approaches to evaluating diversified corporations.
To learn what synergies are and how they affect the evaluation of a diversified corporation.

2. The Portfolio Approach
The BCG Growth-Share Matrix
The Industry Attractiveness-Business Strength Matrix
BCG’s Strategic Environments Matrix

3. The Synergy Approach Capitalizing on core competencies
Sharing infrastructure and capabilities
Providing a relevant competitive advantage to the intended business
Relatedness that makes the core competencies beneficial
Unique or difficult to recreate combination of core competencies