1. Community Meeting January 31, 2011
BILLBOARD REVISIONS
Community Meeting
January 31, 2011
Start with introductions, note that we’re going to try to be finished by 6:30 so that people can go to the Mayor’s speech.

2. Overview Current Conditions Digital Billboards
How many billboards are there?
How are they regulated?
What’s the history of regulation?
Digital Billboards
What are they?
Where are they proposed?
Key considerations for billboards
How to stay involved
Note here that digital billboards are NOT what is visible from I-5

3. CURRENT conditions Currently about 253 billboard faces in City
Existing Conditions
Currently about 253 billboard faces in City
Additional rights to relocate 169 faces
193 existing billboard faces are nonconforming
Majority of nonconforming are in districts which don’t allow billboards
Reference map here. Talk about purple areas as ok for billboards, note green dots outside purple areas…

4. CURRENT conditions The number of billboard faces is capped
Existing Regulations
The number of billboard faces is capped
A new billboard can be installed if one is removed
Billboards are allowed in 4 zoning districts
Billboards are subject to buffering
Billboards are subject to dispersal
Any billboard not meeting these criteria is considered nonconforming
Talk about purple areas again as showing appropriate zoning minus buffers.

5. HISTORY Code Revisions 1988 capped the number of billboards
1997 added an “amortization clause” that all nonconforming billboards be removed by 2007
Lawsuit regarding the required removal of billboards
Transition to Shelley at middle of slide

6. Settlement framework General Concept
Consider allowing digital billboards in exchange for an overall reduction in billboards
First Step: installation and removal per Settlement Agreement
Permit 10 new digital billboards in 19 potential locations
Remove 53 faces (33 structures) and give up 100 relocation permits
25 additional faces removed within first 5 years
Shelley describes – and can reference the map of the receiving areas and removed billboards

7. Settlement framework Subsequent digital billboards
Remove minimum of 5 faces plus give up relocation permits to equal 15 total
Remove 8 faces once bank of relocation permits is emptied
Shelley transitions back to me

8. ClearChannel Video

9. Digital Billboards Power Usage Lighting Levels
Digital billboard standard sizes are:
Power Usage
Can use existing electrical
Can use less energy than traditional billboard
Improving with time
Lighting Levels
Ambient light sensor adjusts brightness
Maximum of 0.3 foot candles over ambient
Poster
12 ft x 25 ft
300 square feet
Premier Variable
10½ ft x 36 ft
378 square feet
Bulletin
14 ft x 48 ft
672 square feet
Note here that the first ten billboards are proposed to be the largest size. This is a little overly detailed – state that – but is meant to show some of the typical performance measures for digital billboards. Emphasize again that these are not what is visible from I-5, but there are some in Kent.

10. KEY Considerations
In general, should digital billboards after the first 10 be subject to the same regulations as standard billboards?
Height
Size
Location
Technical Details
Emergency Communication
With each sub-bullet, reference the existing regulations: 30/45 feet, 300 square feet, 4 zoning districts plus buffering and dispersal, then lighting and communication.

11. Technical Looking at Industry standards for the following:
Static Image Time (8 seconds)
“Off” time (12 a.m. to 5 a.m.)
Ambient Light Levels (0.3 foot-candles)
Energy Usage
Developing an agreement for Emergency Communication
These are other things that haven’t been discussed in much detail yet, but that are going to be addressed either by the code changes or by an agreement with billboard operators.

12. Comments?
What do you think about the overall concept of allowing digital signs in exchange for a greater number of standard signs?
What do you think about applying generally the same performance standards to digital and standard billboards (after the first 10)?
Invite discussion, comments, point out comment cards.

13. Staying Involved Draft code released – February
Posted online
Planning Commission Public Hearing – March
City Council Adoption Process – May/June