1. Value Proposition Canvas

2. Value Proposition Canvas
Emotional
Why
Visible
Hidden
How
What
Start here
Rational
Inertia

3. Value Proposition Canvas
What are the emotional drivers of purchasing?
What does it feel like to use your product?
What your product do?
What are the hidden needs?
Risks of switching to your product?
How does your product work?
What are the rational drivers of purchasing?
What do people currently do instead?

4. Value Proposition Canvas
Grow bigger
Prestige
Porous Accelerator
Grow the team
DIY Incubator
Learn faster
Fixed costs
Productive environment
Social environment
Productivity
Quiet space
Serious Business
Scalability
Advice
Harvard of Accelerators
Collegial community
Funding
Customised Investment
Innovation Warehouse
Startup Accelerator
High Growth Startups
Rented offices
Coffee shops

5. Value Proposition Canvas
Simple
Everything
everywhere
Fast to enter things
Share notes with people
Never forget
Easy syncing
Loosing things
Fast to use
Single system
Sync across devices
Remember
things
External brain
Locked into a system
Save information
Include images
Remember everything
Write things down
Rich meta data
Evernote
Online notes
Mobile professionals
to yourself
Text documents

6. Build your own canvas Customer Want Product Benefit Customer Fear
Brand Experience
Product Feature
Customer Need
Company Name
Product Name
Customer Persona
Substitute behavior