1. Leads Origins 67% faster Speeds Offers
Computer Services
Business challenge
Envisioning a platform designed to connect organizations with the most relevant social media users, Leads Origins needed to team with a technology leader to bring its solution to market.
Transformation
After evaluating IT providers that included Amazon Web Services, Leads Origins chose IBM, joining the IBM Global Entrepreneur Program. With IBM® Bluemix® technology and IBM Watson™ Developer Cloud services, the company delivers an innovative offering that boosts social media advertising performance.
“With Bluemix, we process data and provide results in just one-third of the time it took us previously.” —Manuel Delgado, Founder and Chief Executive Officer, Leads Origins
Manuel Delgado
Founder and Chief Executive Officer
Leads Origins
Slide doc ID # from MAM
Case study ECC link
Client name
Leads Origins
Company background
Headquartered in Madrid, Spain, Leads Origins offers a first-of-its-kind analytics platform designed to create segmented target audiences for Instagram, LinkedIn and Twitter marketing efforts. By connecting organizations with the most relevant social media users, the company helps financial, educational, IT, media and professional services institutions significantly improve the reach and effectiveness of their advertising campaigns.
Business challenge
Envisioning a platform designed to connect organizations with the most relevant social media users, Leads Origins needed to team with a technology leader to bring its solution to market.
Transformation
After evaluating many IT providers, Leads Origins chose IBM, joining the IBM Global Entrepreneur Program. With IBM® Bluemix® technology and IBM Watson™ Developer Cloud services, the company delivers an innovative offering that boosts social media advertising performance.
Results
Leads Origins accelerates time to market by 67 percent, cuts resource deployment time from days to minutes and establishes global data center presence to support customers worldwide.
Client quote
“With Bluemix, we process data and provide results in just one-third of the time it took us previously.” —Manuel Delgado, founder and chief executive officer, Leads Origins
Solution components
IBM® Bluemix®
IBM Watson™ Developer Cloud
IBM Watson Natural Language Classifier Service
IBM Watson Personality Insights Service
Business benefits
67% faster
time to market
with a powerful processing environment that accelerates solution delivery
Speeds
resource deployment
with instances available in minutes instead of days
Offers
global support
with IBM Cloud data centers worldwide
Leads Origins
Solution components
IBM® Bluemix®
IBM Watson™ Developer Cloud
IBM Watson Natural Language Classifier Service
IBM Watson Personality Insights Service
Speeding time to market by 67 percent with IBM Cloud and cognitive technologies
Headquartered in Madrid, Spain, Leads Origins offers a first-of-its-kind analytics platform designed to create segmented target audiences for Instagram, LinkedIn and Twitter marketing efforts. By connecting organizations with the most relevant social media users, the company helps financial, educational, IT, media and professional services institutions significantly improve the reach and effectiveness of their advertising campaigns.
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