1. Glenmorangie Scotch Reception
Ruth’s Chris Steakhouse

2. “Scotch Reception @ Ruth’s Chris”
Date & Location:
26th of November Ruth’s Chris Steakhouse, Boston, MA
Action:
Worked with executive chef and event coordinator to create a menu that was a bit different than what most Ruth’s Chris execute
Expand consumers palate and knowledge outside of basic scotch
Have consumers mix and mingle over a glass of Glenmorangie instead of formal sit down dinner
Objective:
Have account bring in Ardbeg and get consumer feedback
Expand higher marque use of scotch in account
Results:
70 consumers in attendance
Account wants to continue work with Ardbeg and print on their menu
Account wants to start doing similar events once a month