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POPULATION AND HOUSING CENSUS ROUND 2021
Communication Albania 2020 Census INSTAT
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Overview Communication strategy Communication campaign Target groups Round tables Means of communication Challenges
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Communication strategy
Public support of multiple stakeholders; Inform the population properly why cooperation and participation are important; Inform citizens about the process of electronic data collection; Ensure citizens about privacy and confidentiality; Eliminate misconceptions and counter false information by ensuring a competent and fair media coverage; Foster public trust in INSTAT as a technically competent National Statistical Institute which is supported by the European Union and other international donors; Inform about the main results of the Census and return the collected inform. Public support of multiple stakeholders and influential political leaders on the national, regional and municipal level; Inform the population properly and precisely on what the Population and Housing Census 2020 is and why cooperation and participation are important; Inform and sensitize citizens about the process of electronic data collection, the role of enumerators and why it is easy and safe participate; Ensure citizens about privacy and confidentiality of the process as well as subsequent data protection; Eliminate misconceptions and counter false information by ensuring a competent and fair media coverage Foster public trust in INSTAT as a technically competent National Statistical Institute which is supported by the European Union and other international donors. Inform about the main results of the Census and return the collected inform
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Communication campaign
Start during the preparation phase through identification of the key stakeholders, Reach local government, parliament, civil society, etc., A more targeted campaign will be launched ahead of the actual enumeration: The big publicity campaign will last three months; Modest at the beginning, More intense as the Census Day approaches Maximum during the month preceding the enumeration and during the enumeration period End with Post Enumeration Survey.
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Target groups Policy makers and opinion leaders;
Ministries and Agencies on the national level; Rural and urban communities; Regional and municipal administrations; Key actors in the education sector; Civil society and NGO’s, including women’s associations, youth associations etc.; Potential candidates for the role of enumerator and controller; Media representatives.
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Round tables Consultative tables for questionnaire content:
First general consultative table with all the stakeholders – June 2018 Consultative table with local government (representatives of municipalities) – September 2018 Religious groups – November 2018 Disability - November 2018 Minorities – December 2018 Building and dwelling questions consultations – January 2019 Consultative table with parliamentary representatives – February 2019 A consultative table for Census law – July 2019
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Means of communication
Publicity through roundtables, print media, spots and radio and TV announcements, advertising inserts and pages, internet site installations etc; Conferences, press releases, interviews, documentary advertisement, radio and TV broadcasts; Visual advertising: banners, posters, etc; Direct advertising: letters, leaflets, meetings, seminars, telephone calls etc; Dissemination of messages through social networks, etc.
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Challenges Not all the population in Albania might have access to media (TV, radio, newspaper) or social media, therefore the publicity campaign might not reach the whole population of Albania; Public debate and complaints regarding sensitive questions, such as religious affiliation and ethnic origin.
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