1. POPULATION AND HOUSING CENSUS ROUND 2021
Communication
Albania 2020 Census
INSTAT

2. Overview
Communication strategy
Communication campaign
Target groups
Round tables
Means of communication
Challenges

3. Communication strategy
Public support of multiple stakeholders;
Inform the population properly why cooperation and participation are important;
Inform citizens about the process of electronic data collection;
Ensure citizens about privacy and confidentiality;
Eliminate misconceptions and counter false information by ensuring a competent and fair media coverage;
Foster public trust in INSTAT as a technically competent National Statistical Institute which is supported by the European Union and other international donors;
Inform about the main results of the Census and return the collected inform.
Public support of multiple stakeholders and influential political leaders on the national, regional and municipal level;
 Inform the population properly and precisely on what the Population and Housing Census 2020 is and why cooperation and participation are important;
 Inform and sensitize citizens about the process of electronic data collection, the role of enumerators and why it is easy and safe participate;
 Ensure citizens about privacy and confidentiality of the process as well as subsequent data protection;
 Eliminate misconceptions and counter false information by ensuring a competent and fair media coverage
 Foster public trust in INSTAT as a technically competent National Statistical Institute which is supported by the European Union and other international donors.
 Inform about the main results of the Census and return the collected inform

4. Communication campaign
Start during the preparation phase through identification of the key stakeholders,
Reach local government, parliament, civil society, etc.,
A more targeted campaign will be launched ahead of the actual enumeration:
The big publicity campaign will last three months;
Modest at the beginning,
More intense as the Census Day approaches
Maximum during the month preceding the enumeration and during the enumeration period
End with Post Enumeration Survey.

5. Target groups Policy makers and opinion leaders;
Ministries and Agencies on the national level;
Rural and urban communities;
Regional and municipal administrations;
Key actors in the education sector;
Civil society and NGO’s, including women’s associations, youth associations etc.;
Potential candidates for the role of enumerator and controller;
Media representatives.

6. Round tables Consultative tables for questionnaire content:
First general consultative table with all the stakeholders – June 2018
Consultative table with local government (representatives of municipalities) – September 2018
 Religious groups – November 2018
Disability -  November 2018
Minorities – December 2018
Building and dwelling questions consultations – January 2019
Consultative table with parliamentary representatives – February 2019
A consultative table for Census law – July 2019

7. Means of communication
Publicity through roundtables, print media, spots and radio and TV announcements, advertising inserts and pages, internet site installations etc;
Conferences, press releases, interviews, documentary advertisement, radio and TV broadcasts;
Visual advertising: banners, posters, etc;
Direct advertising: letters, leaflets, meetings, seminars, telephone calls etc;
Dissemination of messages through social networks, etc.

8. Challenges
Not all the population in Albania might have access to media (TV, radio, newspaper) or social media, therefore the publicity campaign might not reach the whole population of Albania;
Public debate and complaints regarding sensitive questions, such as religious affiliation and ethnic origin.