1. INCREASE YOUR SHARE VALUE!
STOP talking and LISTEN when the teacher is speaking….
…and complete tasks during the lesson.
Your Teacher Wants
To get a good grade
In your GCSE

2. Learning Objectives: to revise…
MARKET RESEARCH
and
PROMOTION

3. MARKET RESEARCH
DESK RESEARCH
…involves COLLECTING and ANALYSING data in order to gather relevant information.
FIELD RESEARCH

4. WHY
MARKET RESEARCH?
So businesses can perform effectively by gathering information about:
Customer wants and needs;
Market demand;
Competitors;
Distribution channels
and so on…

5. GOVERNMENT PUBLICATIONS
SECONDARY RESEARCH
WHOLE MARKET
PAST TRENDS
REPORTS
GOVERNMENT PUBLICATIONS
ARTICLES
CHEAPER
EFFECTS OF INCREASED SALES:
Increased Profitability: benefits include:
More capital to invest; Strategies may cover many areas including operations management, marketing and finance. More sales will have an increase on supply and the supply chain. Increased demand means an increase in output, and increased output will have an effect on company resources (SUCH AS?).
In terms of efficiency, retail stores can look to improve their utilisation of resources including equipment and staff, in order to cope with an increase in sales.
INSTANTLY AVAILABLE
OUT-OF-DATE

6. PRIMARY RESEARCH
NEW INFORMATION
CUSTOMER’S VIEWS
QUESTIONNAIRES
PRODUCT TESTING
SPECIFIC
RELEVANT

7. Market Segments:
Businesses divide customers into groups according to different characteristics…
AGE
…this helps them to identify a TARGET AUDIENCE for advertising and to REFINE PRODUCTS and SERVICES.
GENDER
LIFESTYLE
TARGET AUDIENCE
CULTURE
REFINE PRODUCTS and
SERVICES
INCOME