1. 1 2 3 Key Metrics Current progress Metric Targeted state … …
List top three metrics that help validate deal-killer assumptions:
Current progress
What have we already done to validate these assumptions?
Metric
What are we measuring for these assumptions?
Targeted state
How do we intend to improve this? 1 …
e.g., Measure demand by number of customers who are willing to pay $x for the prototype
Strategy 1 e.g. offered prototype to customers for a trial; customers used product as expected
Strategy 2
Strategy 1 e.g. refine prototype based on initial feedback and test customers’ willingness to pay
Strategy 2 2 …
Strategy 1
Strategy 2
Strategy 1
Strategy 2 3 …
Strategy 1
Strategy 2
Strategy 1
Strategy 2