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Glasgow Life Digital Marketing

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Presentation on theme: "Glasgow Life Digital Marketing"— Presentation transcript:

1 Glasgow Life Digital Marketing

2 Websites

3 Website Numbers

4 Total visits – 18. 4M annually YOY Comparison. Unique Visitors
Total visits – 18.4M annually YOY Comparison Unique Visitors Visits ,878, ,421, ,884, ,376,516 Increased by 53.6% %

5 Social Media

6 Social Media 71 Social Media Profiles (YOY Comparison ) 515,053 Interactions (Up 148%) 285,696 Unique Users (Up 90%) 129,958,414 Impressions (Up 49%) Response within 24 hours

7 Ongoing Developments

8 Complete move to mobile Embracing the general trend away from web based information to digital resources Continued focus on User Experience design Growth of social media

9 Non Responsive Sites Desktop 60%. Mobile 29%
Non Responsive Sites Desktop 60% Mobile 29% Tablet 11% Responsive Sites Desktop 40% Mobile 44% Tablet 16%


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