1. Marketing strategy

2. In the News Weather forecasts impact sales at Walmart
Expected: Put out umbrellas when rain predicted; shovels when snow, etc.
Unusual purchase relationships with weather
Ideal berry weather—low wind with temps below 80 degrees
Put out berry ads in areas with those zip codes
Triples berry sales
Eat steak when it’s warm with higher winds—no rain
Ground beef does better with higher temps and low winds
Salads sell better in 80 plus weather and low winds
Trends on Pinterest—they market with the post on endcaps
Source: Advertising Age, October 27, 2014

3. Why does this matter Agencies are paying top dollar for data analyst
$125,000 to $160,000 with $20,000 bonuses
Data Scientist
High demand and low supply
Programs focused on statistics and economics

6. Growth matrix
MARKET SHARE
High
Low
High
MARKET GROWTH
Low

7. Growth Strategies PRODUCTS AND SERVICES Current New Current MARKETS