1. “YouTube To Try Out Paid Subscriptions”
Jake Derrah
Samantha Hua

2. YouTube Paid Subscriptions
Beginning in April
“Test Phase” ~ 25 channels
$1-$5 per month
Large media outfits
Machinima, Maker Studios, Fullscreen
Also looking for new producers

3. Strategy “Alternative to Traditional TV”
Channels will have option to show advertisements
Added revenue for YouTube – ad dollars, cut of subscription revenue

4. Strengths, Opportunities
Large, established audience
“pay as you go”
Increased quality?
Market for TV alternatives
Plans for future additions
Entire library of videos
Live events
Self-help, financial advice videos

5. Weaknesses, Threats Videos on YouTube channels viewed as “amateur”
Paying for service that was free before
Traditional TV and TV alternatives
Licensing/legal obstacles

6. Discussion Questions
Would you be more willing to pay if there were no advertisements?
Are established YouTube channels worth paying for?
Do you see YouTube as a possible alternative to traditional TV?
What will YouTube have to add/adjust to make this strategy successful?

7. Questions?