1. Digital. Engaged.
Our network is more engaging than social media.

2. The Generation Active Network
For fifty-two minutes an hour, our video network is pumping out tracks from the biggest stars in 3600 health clubs across the U.S.
We round out our programming with fashion, weather, sports, nutrition tips, and pertinent gym news that engages our audience.

3. 95% More Essential than Social Media 5%
464 People 5%
26 People
The gym is so vital to our audience that 95% said they would choose working out over social media if they had to give up one of them for the rest of their lives.
The Generation Active video network is integral to their health club experience and is more essential than their social media.
More Essential than Social Media
Generation Active Poll 2018, +Kam Inc.

4. A Bigger Part of their Lives78
A Bigger Part of their Lives
Mins Per Visit
Health Club Members spend an average of 4 hours per week1 at the gym. It is so important to them that they spend less overall time on Instagram or Snapchat.2
Our audience is engaged and more aware of our media because they spend more time with it.
42 Mins
27 Mins
26 Mins
78 Mins.
1. The Nielsen Company ZOOM On-Location Study. 2. eMarketer. Sep 2017

5. 84% Our Environment Inspires their Passion 16%
979 People
16%
184 People
Our Environment Inspires their Passion
84% of health club members said they would continue to work out even if they could be fit and healthy without it. Where else can you engage an audience that values an environment like this?
2018 Generation Active Survey, +Kam Inc.

6. Relevant Advertising 71% 26% 18%
Say Ads are Relevant1
26%
Say Ads are Relevant2
18%
Relevant
Advertising
We offer an environment where ads are on-target and applicable to our audience.
The Generation Active Network scores 2.5X better than Social Media.
Generation Active Survey, +Kam Inc. 2. Marketing Charts Survey

7. We Reach Your Target at Their Best
Research shows that when people are in active mindsets, such as investing in themselves, they have the highest ad recall and favorability scores.1
Our video network uniquely allows you to connect with this powerful audience when they’re focused, positive and open to change.
75% said they work out to improve their mental state and for stress relief.2
40% more effective when ads are viewed in a positive mood3
1. Kantar Millward Brown Digital Mindset Study 2. Generation Active Survey 2018, +Kam Inc. 3. Receptivity of Emotions study by Yahoo

8. The Generation Active Network Provides…
Two programmatically enabled video products that offer:
100% Brand Safety
100% Viewability
100% Ad Completions
100% Share of Voice
100% Human Impressions
Nielsen measurement
98 Million Video Impressions Daily

9. The Generation Active Network Delivers… A consistent double-digit lift across KPIs show that ZOOM’s premium content and promotions strategy works.
12.7 Point
Lift in Purchase Intent
12.7 Point Lift in Favorability
To start, we wanted to share the success we have had by bringing brands to Generation Active. ZOOM brand partners have seen a double-digit lift across KPIs including awareness, favorability, recall, and consideration.
These results show that ZOOM’s premium content and promotions strategy work and we are going to share the details on why (along with case studies).
*You can share case studies after this slide or when/if you activate the programming wheel on slide 14
Disclaimer: Results noted are not guaranteed but an average of ZOOM campaigns from
17.3 Point Lift in Awareness
65.1% Average Ad Recall
Source: +KAM Research Firm Impact Studies of ZOOM Campaigns

10. ZOOM WORKS! 2.2% 12.7% ZOOM 12.7% ZOOM 4.3% Online
Our post-campaign surveys consistently show results that dwarf online media.
4.3% Online 
Yes, and there are many ways that we prove that. Media owners measure effectiveness in various ways. At ZOOM, we typically execute campaign impact studies that look at things like brand lift, foot traffic, purchase intent, etc.
When looking at KPIs provided by ComScore for digital, compared to our ZOOM benchmarks based on campaign impact studies conducted in 2016 and 2017, ZOOM consistently outperforms digital for two major brand lift KPIs:
These studies are not a given, and do incur incremental costs, so it normally requires a larger budget and more impressions to measure campaigns. While we can absolutely measure, you might need to be spending a few hundred thousand on a campaign.
Source: ComScore ZOOM norms compiled by +KAM based on 2016/2017 survey results

11. Looking for more digital engagement? ZOOM is Digital. Engaged.
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Title XX