1. Unit I: Introduction How Culture Changes CYurky World History 10
Homer-Center
How Culture Changes

2. Bell Ringer
List 5 elements of culture and give an example as it applies to our American society
Sapience HR

3. Standards A
Analyze the human characteristics of places and regions using the following criteria: (Population, Culture, Settlement, Economic activities, Political activities) A
Analyze the global effects of changes in the physical systems. A
Evaluate patterns of continuity and rates of change over time, applying context of events.

4. Objectives TSWBAT: explain factors that cause cultures to change
TSWBAT: describe different patterns of diffusion
HuffPost

5. Culture
All people, no matter how primitive, have a culture

6. Culture Folk Culture Popular Culture
practiced by a small, homogeneous, rural group living in relative isolation
tradition
stays with group of people
found in a large, heterogeneous society that shares habits despite different personal characteristics
changes
spreads between groups of people

7. Causes of Cultural Change

8. Environment

9. Environment Culture is greatly affected by environment
The three parts of environment that affect culture are topography, climate, and raw materials (natural resources)
One component may tend to influence culture in one direction of development, another in another
This means that each of these components of environment changes culture in it's own way
(Rolland B. Dixon The Building of Cultures )

10. Environment Humans will respond to changes in their environment

11. Environment - topography
Mississippi River course over time
Before settlements, people moved when the floods came
After cities were built, people changed how they responded to stay

12. Environment – climate
Some believe that the Maya had exhausted the environment around them to the point that it could no longer sustain a very large population. 
Or some catastrophic environmental change–like an extremely long, intense drought–may have wiped out the Maya

13. Environment – natural resources
Native Americans depended on the buffalo
When Europeans came, they reduced the buffalo herds
Native Americans had to adjust, or die

14. Technology

15. Technology
Humans will respond to innovations and inventions

16. Technology
Agricultural Revolution
Wikipedia

17. Technology
Invention of the lightbulb

18. Diffusion

19. Types of Diffusion
Expansion
Relocation
Idea moves
People move

20. Cultural diffusion - Expansion
Expansion – innovation remains strong while spreading outward IDEA MOVES

21. Cultural diffusion - Expansion
Contagious - almost everyone is affected
Fads
Silly bandz
Fidget spinners

22. Cultural diffusion - Expansion
Hierarchical – large/prominent to small/less prominent areas or groups or urban to urban, skipping rural areas at first
Epidemics
Fashion
“Style” architecture
or furniture

23. Cultural Diffusion - Expansion
Stimulus diffusion
Something is not readily adopted by a receiving population but
is adopted later on as the result of some sort of stimulus
the basic idea stimulates imitative ideas (copy cats)
or is accepted by the receiving population with a different use

24. Cultural Diffusion - Expansion
Stimulus diffusion
Cows are sacred in India and often roam freely in the streets
In order to be successful, McDonald’s had to change the menu

25. Cultural Diffusion – Expansion
Stimulus diffusion
Chinese porcelain was highly desired but too expensive
European artisans copied the style making it affordable

26. Cultural diffusion – Expansion
Stimulus diffusion
Spaghetti not readily accepted in midwest – then adapted

27. Cultural Diffusion - Relocation
Relocation – people carry ideas to new areas
Italians showed the Irish how to make pizza when they come to New York
toninospizzaandpasta.com

28. Technology
Technology has rapidly increased the rate at which diffusion occurs

29. Technology and diffusion
Time it took to reach a market audience of 50 million: Radio 38 years

30. Technology and diffusion
Time it took to reach a market audience of 50 million:
Television 13 years

31. Technology and diffusion
Time it took to reach a market audience of 50 million:
Internet 4 years

32. Technology and diffusion
Time it took to reach a market audience of 50 million:
iPhone 3 years

33. Technology and diffusion
Time it took to reach a market audience of 50 million:
Instagram 2 years

34. Technology and diffusion
Time it took to reach a market audience of 50 million:
Angry Bird Space 35 days

35. Cultural change

36. Important terms
Assimilation – less dominant culture is completely absorbed into dominant one (sometimes generations)

37. Important terms
Acculturation – less dominant culture adopts traits of more dominant culture but dominant culture changes as well

38. Important terms
Transculturation – two way flow, both cultures co-exist eventually merging into something new

39. Subculture – a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture
Activly

40. Important terms
Stereotype – a widely held but oversimplified image or idea of a particular type of person or thing.