1. How to add £100k to your turnover without leaving your kitchen table
Ecommerce
How to add £100k to your turnover without leaving your kitchen table

2. OED definition: Ecommerce: “The buying and selling of goods and services over the internet”

3. Ecommerce as a business model
Low barriers to entry
Highly flexible
Not location dependent
Highly productive
Cash generating
You don’t even need a website
Ecommerce as a business model

4. If you only remember one thing…
It is not difficult to grow a six figure ecommerce business part-time from your kitchen table providing…
…YOU HAVE A GREAT PRODUCT
If you only remember one thing…

5. What makes a good ecommerce business?
Is your average order value between £70 and £300?
Is your gross margin 20% or more?
Does your offering lend itself to return customers?
Does it lend itself to multiple item orders?
Does it add value to the market?
Can it sell across multiple platforms – Amazon/ Ebay etc?
Is your offering difficult to find locally?
Does it have export potential?
Is it hot in your location?
Is there competition in your market for keywords?
Does it weigh less than 2kg
Is your target market women?
Are you operating in a niche?
Is it hobby related?
What makes a good ecommerce business?

6. There are three ways to grow an ecommerce business
Get more people to view your business – TRAFFIC
Get more of the people who visit to buy – CONVERSION
Get more of your customers to buy again - RETENTION
There are three ways to grow an ecommerce business

7. Unpaid Traffic Search Engine Optimisation:
Speed of loading – GTMetrix.com
Mobile friendliness -
Keywords – Google Keyword Planner
Backlinks –
Unpaid Traffic

8. Paid Traffic Google Adwords – customers primed to buy
Facebook / Instagram / YouTube/ Pintrest advertising – social
You need both!

9. Lily Blanche Memory Keeper Lockets

10. Lin’s Locket – viewed more than 3m times

11. Creating An Ad In Facebook Ads Manager

12. How To Build An Effective Facebook Funnel
Top of funnel – choose the video views optimisation
Middle of funnel – choose the traffic objective
Bottom of funnel – choose the conversions objective
Remarketing – use DPA

13. Targeting Use Audience Insights To Build Interest- based audiences
Use Custom Audiences to build lookalikes of customer groups
Use native ads that garner high social proof: likes, comments, shares
Check your relevance score - < 10
Check your frequency score > 3
Facebook works in five day time frames
Facebook needs 50 events a week for conversion optimisation
Targeting

14. Scotland’s New Institute of Ecommerce

15. Useful Resources Websites: search.google.com/test/mobile-friendly
GTMetrix.com
Ahrefs.com
Google keyword finder
Books:
SEO Made Easy by Evan Bailyn
The Ultimate Guide to Facebook Advertising by Marshall, Krance & Meloche
Web of Influence – The Psychology of Online Persuasion by Natalie Nahai
Podcasts and Vlogs:
Perpetual Traffic Podcast with Keith Krance and Molly Pittman - Digital Marketer
Smart Marketer by Ezra Firestone
Useful Resources

16. We are social Linkedin Gillian (Gillian Bowditch) Crawford
Facebook /lilyblanchejewellery
Instagram /lilyblanchejewellery
Twitter / LILY_BLANCHE
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