1. Exercise: Case Study Substantin
Presentation Tips for
Medical Scientific Experts
Exercise: Case Study Substantin
Effective and magnetic presentations
Speaker-Training-Bionorica-Exercise
© Dr. Günter Umbach

2. © Dr. Günter Umbach www.umbachpartner.com
We focus on visual and graphical elements
Diagrams are simplified for
didactic purpose
Effective and magnetic presentations
© Dr. Günter Umbach

3. Clinical Trial Results:
In treating ABC, Substantin reduces
recurrences by 75% versus control
Product colour
Original Data for Aciclovir = Zovirax® in Herpes virus infections

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Find 7 "mistakes"
Effective and magnetic presentations
© Dr. Günter Umbach

5. Recurrences (%) Substantin Control
Substantin
Control
Recurrences (%)
Fig. 1
Chart 5 of 60
Department of ABC, Institute of DEF, University Hospital GHI, City of JKL, Country

6. 1
Substantin
Control
Recurrences (%)
Fig. 1
Chart 5 of 60

7. 2
Substantin
Control
Recurrences (%)
Chart 5 of 60

8. 3
Substantin
Control
Recurrences (%)

9. 4
Recurrences (%)
Substantin
Control

10. 5
Recurrences (%)
Substantin
Control

11. 6
Recurrences (%)
Substantin
Control

12. 7
Recurrences (%)
Control
Substantin

13. Add:
- Dimensions
- p-value
- Title
- Message underneath …

14. Options

15. Recurrences (%)
Control
Substantin

16. Recurrences (%)
75%
Control
Substantin