1. Mobilizing Generation 2.0
Deb Levine, MA, Executive Director
Internet Sexuality Information Services, Inc.
July 8, 2008

2. © 2008 ISIS, Inc. All rights reserved.
501(c)3 organization founded in 2001
Creating new & effective tools to reach people with critical sexual health information
Developing high-tech solutions for sexual education and HIV/STD prevention
© 2008 ISIS, Inc. All rights reserved.

3. © 2008 ISIS, Inc. All rights reserved.
Steps to Success
Follow technology trends
Identify social needs & history
Engage community: youth, parents + professionals
Innovate, market, evaluate
Usability testing, make it better
© 2008 ISIS, Inc. All rights reserved.

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5. © 2008 ISIS, Inc. All rights reserved.

6. in Brief: What if ur undies had the last word?
Contest launched with corporate partner: BrickFish
Design artwork and slogan to put on underwear to promote sexual communication before you get naked
500+ entries; over 650,000 engagements
© 2008 ISIS, Inc. All rights reserved.

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Fresh Focus Runner Up
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Text “sexinfo” to 61827
Get pre-set menu of 4 questions
Text “number” for answers
© 2008 ISIS, Inc. All rights reserved.

14. © 2008 ISIS, Inc. All rights reserved.
Youth focus groups found text messages to be a private, accessible, and culturally appropriate way to receive health information
“dis is awesome”
© 2008 ISIS, Inc. All rights reserved.

15. © 2008 ISIS, Inc. All rights reserved.
m.sextext.org
mobile wap site
’08 WEBBYS HONOREE
© 2008 ISIS, Inc. All rights reserved.

16. © 2008 ISIS, Inc. All rights reserved.
Acknowledgements
Full Circle Fund: Tech Circle
San Francisco Dept. of Public Health
Aspen Institute
Leavens Foundation
ISIS Staff and Board
© 2008 ISIS, Inc. All rights reserved.

17. © 2008 ISIS, Inc. All rights reserved.
Contact Information
ISIS, Inc.
436 14th Street, Suite 1511
Oakland, CA 94612
fax
© 2008 ISIS, Inc. All rights reserved.