1. Advertising Opportunities in Mobile & Video
Aug, 2011

2. Mobile Advertising – Market Adoption
US advertisers will spend over $1.1 billion on mobile in 2011*
48% up YoY from 2010
30%, or $334.5 billion, will go to display (excluding video)
Mobile spending projected to hit $1.5 billion in 2012
58% marketers have integrated mobile in cross- platform advertising strategy
37% in 2010
* eMarketer Research
** Chief Marketer Survey (May 2011)

3. Mobile Advertising Solutions from NetSeer
Most ads seen on mobile today are completely irrelevant as they are solely focusing on device and ignoring the content
NetSeer brings to mobile the same, exceptional level of relevance, transparency and brand safety as we have successfully provided with our web based media buys
We exclusively target contents with strong contextual relevance
NetSeer can support large mobile buy
Established relationships with mobile media partners , exchanges
Support standard MMA ad sizes
Target against three distinct inventory segments – full feature browsers on Smarphones, Mobile – WAP, Mobile – App

4. Video Advertising
Video is the fastest growing Online Advertising segment*
Will remain so for foreseeable future
50% YoY growth in 2011
Share-of-Ad Spend on video growing steadily
7% in 2011 more than doubling to 14%+ in 2015
* eMarketer Research

5. Video Advertising Opportunities – In-Stream Video Ads
In-stream ads are played before (pre), during (mid), or after (post) video contents
Ad experience is similar to TV commercials
Ads do not compete with content for user attention
Pre-roll is the most popular option
Ads can play for 15/30/60 seconds
15 seconds have highest publisher adoption

6. Video Advertising Opportunities – Companion Banners, Overlays, Interstitial
Accompany an in-stream ad
Usually bought along with the in-stream units; banner stays visible while content video plays
Video overlays
Overlays on streaming video ads (or contents)
Useful for ‘fine prints’, user input, etc.
Interstitial units on Smartphone / Tablets
Placed between two content consumption stages (e.g. between two stages in apps)