1. Communication and Outreach for a successful Census
CONTRACTOR IS ACTING UNDER A FRAMEWORK CONTRACT CONCLUDED WITH THE COMMISSION
Dr. Bent Nørby Bonde

2. Census communication and outreach phases
Long term Communication and Outreach - starting 1½ years ahead of Census and continuing until the publication of results finishes – reducing impact of critical issues and building trust and participation in an independent process
Short term Information Campaign – starting 2-3 months ahead of census – build preparedness of citizens in field phase

3. Long term communication and outreach strategy

4. What are the challenges
Lack of trust in the statistical office and its independence
Fear for data, register or PIN being abused for tax and house ownership or control purposes
Political and economic privileges for population groups depending on the census
Sensitive questions – nationality, religion, language

5. What are the Challenges (continued)
Political interference – threatening the independence and credibility of census
Trusted field operations – diversity of enumerators, independence of local offices, supervision and QA
Trusted data processing – diversity and independence of staff
Definition of residents, commuters, students etc.

6. Focus groups to prepare strategy
Image of statistical office
Attitude to census, and why
What resistance needs to be mitigated?
Which benefits or risks does the census cause to your community
What messages are important?
Who will support the census in your community - political, religious, sports leaders or others?

7. Communication versus Outreach

8. Communication versus outreach
Census communication distributes information and messages to the population and its multipliers – and often through media and media relations
Census outreach identifies the concerns held by CSOs, political, religious or social leaders and through dialogue, workshops, and meetings makes them support census
Common action plan for outreach and communication

9. Structure of outreach and communication strategies
Overall and Specific Objectives
Differentiated target groups
Influencers and multipliers
Methodological approach
Tools
Media relations
Messages

10. Dissemination
Main dissemination is digital, online and interactive. What are the target groups:
School classes, University students, Researchers
National public institutions providing education, social and other services
Municipal councils and mayors
Business, Education, Agricultural and other associations
Citizens
Media

11. Thank you very much for your questions and comments
CONTRACTOR IS ACTING UNDER A FRAMEWORK CONTRACT CONCLUDED WITH THE COMMISSION