1. Cycling and the Workplace All Party Parliamentary Cycling Group
Monday 13 May 2019

2. British Cycling and HSBC UK
Ambition to create the biggest single contribution to a greener, fitter, healthier Britain over an eight year partnership, inspiring two million people to ride.
HSBC UK’s societal partnership with British Cycling is unlike traditional sponsorship. Through the partnership, HSBC UK wants to bring a broad range of benefits to society through enabling more people to get on their bike.

3. British Cycling and HSBC UK
HSBC UK Let’s Ride cycling festivals 14 city centre events across the UK this summer
Launched our interactive Ready Set Ride toolkit Delivered online and through schools alongside the Youth Sport Trust
Birmingham Bike Banks Bike loan scheme in our home city – 2,500 bikes each year

4. British Cycling and HSBC UK
Business networks Convening networks of large employers in cities across Britain
Our Cycle Hub app Employee engagement portal for 34,000 HSBC UK staff
Cycle Nation Project Innovative research with the Universities of Glasgow and Edinburgh

5. University of Glasgow research project

6. The Cycle Nation Project
In 2017, British Cycling and HSBC UK have jointly engaged the Universities of Glasgow and Edinburgh to work in collaboration with the British Cycling insight team on the Cycle Nation Project.
Aim to conduct a comprehensive, systematic research project with an overarching aim of increasing participation in cycling and evaluating the benefits of such an increase.

7. The Cycle Nation Project
The project has three aims:
To produce sustainable long-term increases in the number of people cycling.
To produce sustainable long-term increases in the number of cycling journeys (for transport or for leisure) across the United Kingdom.
To provide causal evidence of the extent to which sustained increases in cycling improves health, wellbeing and productivity outcomes.

8. The Cycle Nation Project
PHASE 1
Development
PHASE 2
Feasibility and pilot trials
PHASE 3
Large-scale long-term trials
PHASE 4
Roll out and long-term implementation

9. The Cycle Nation Project
Phase 1:
Reviewing what is already known
Understanding the context
Designing the interventions

10. The Cycle Nation Project
There is huge potential to increase cycling participation with the provision of appropriate facilitators and incentives.
A majority of the UK population are current or recently lapsed cyclists
28% of the UK adult population – over 14 million people – currently cycle less than once per month and would like to cycle more regularly

11. The Cycle Nation Project
The largest health gains occur when those who do little or no cycling start to cycle more often.
Cycling is associated with lower risk of mortality, cardiovascular disease and type 2 diabetes.
People who cycle have fewer days of sickness absence, lower stress and higher quality of life.
Increasing cycling has would produce substantial societal and economic benefits.

12. The Cycle Nation Project
Limitations to existing evidence
Most studies have been observational rather than interventions.
Intervention studies have been small and short-term.
Extent to which pragmatic, real-world cycling interventions could have a sustained impact on our health (and productivity) is unclear.
Randomised controlled trials are the gold standard.

13. The Cycle Nation Project
Infrastructure plus behaviour change delivers the greatest benefits.
Barriers to cycling occur at multiple levels – both individual and environmental.
Investing in infrastructure is cost-effective, but is expensive and takes time and is probably insufficient on its own.
Integrated packages of interventions targeting individuals and social environment (as well as infrastructure) are likely to be most effective
More research is needed on the most effective individual and social level interventions to complement infrastructure investment.

14. The Cycle Nation Project
Systematic approach to identify and characterise all interventions ever tried to increase cycling participation.
14,407 potential studies screened.
132 studies identified meeting inclusion criteria.

15. The Cycle Nation Project
One to one counselling
Travel planning
Skills training or Team challenge
Encourage use of existing cycle hire schemes
Install route signage
Renovate cycle paths
Build bollards and traffic calming
Provide cycle hire schemes and e-Bikes schemes
Investment and funding strategies
Education and awareness
Financial incentives
Large events (e.g. Ride London)
Provide bikes (or discounted bikes) or e-Bikes
Build local facilities (bike racks, showers, etc)
Make streets cycle friendly (painted boxes)
Build cycle paths
Build cycle networks
Policy and legislation (e.g. speed limits)
Levels of Socio-ecological model
Individual
Social
Physical environment
Policy

16. The Cycle Nation Project
One to one counselling
Travel planning
Skills training or Team challenge
Encourage use of existing cycle hire schemes
Install route signage
Renovate cycle paths
Build bollards and traffic calming
Provide cycle hire schemes and e-Bikes schemes
Investment and funding strategies
Education and awareness
Financial incentives
Large events (e.g. Ride London)
Provide bikes (or discounted bikes) or e-Bikes
Build local facilities (bike racks, showers, etc)
Make streets cycle friendly (painted boxes)
Build cycle paths
Build cycle networks
Policy and legislation (e.g. speed limits)
Levels of Socio-ecological model
Individual
Social
Physical environment
Policy

17. The Cycle Nation Project
Focus groups and interviews held to identify the barriers to cycling and components of interventions which would facilitate them to increase cycling levels.
Developed an integrated, multi-component cycling intervention programme.

18. The Cycle Nation Project
PHASE 1
Development
PHASE 2
Feasibility and pilot trials
PHASE 3
Large-scale long-term trials
PHASE 4
Roll out and long-term implementation

19. The Cycle Nation Project
Phase 2:
Pilot trial to assess feasibility of delivery, uptake and acceptability and impact on levels of cycling over the short-term.
Test all procedures for measurement of health, economic and productivity outcomes in Phase 3 trial.
Ambition to provide a gold-standard for use in a national roll-out of Cycle Nation Project in other settings, helping to inform policy decisions.

20. State of Cycling

21. State of Cycling
Reached the 150,000 member milestone for the first time last week.
Surveyed our membership in January 2019 to better understand the experiences of Britain’s cyclists, focusing on three main areas: safety, leadership and commuting.
Had over 15,000 responses, and released the report publicly last week.

22. State of Cycling
My employer…

23. State of Cycling

24. State of Cycling But what’s in it for the employer?
In total, 87% said that cycling to work helps them to perform better in their role.
On top of this, over half (53%) say that having the necessary facilities to enable them to cycle to work is a big factor in their choice of employment.