1. Common strategy development process I1
Historical performance
Business environment
Analysis
Market dynamics
How do our businesses perform? 2
General strategic options
Assessment of applicability
Relevant options
Options
What could we do? 3
Definition of evaluation criteria
Evaluation of options
Evaluation
Choice of best strategy
What should we do? 4
Decision
Preparation of decision document
Dialogue with decision makers
What do we want to do? 5
Implemen-
tation
Implementation controlling
Definition of actions
Definition of schedule and responsibilities
How do we achieve our objectives? 6
Corporate vision
Objectives
Corporate objectives
Business unit objectives
What do we want to achieve?