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Holly Gillis & Tanya Wagner-Wile
Social Media Holly Gillis & Tanya Wagner-Wile Public Health, Capital District Health Authority May
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Daughter sewing with mother, about 1955
Photo by Lambert/Getty Images National Film Board/Library and Archives Canada Photo by: Mayya Assouad, Global Maritimes
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by Stories Baby Stories
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Prototyping Getting ideas and explorations out of your head and into the physical world 4. Co-creating: prototype the new in living examples to explore the future by doing A project designed to bring forth a real, meaningful contribution within 100 days Focus on an Important Goal Produces a measurable stretch result Works in Short Term Pinpoints clear accountability Drives Experimentation Planned and Disciplined Learning is a deliberate outcome
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Developed A 7 step plan Step 1- Clearly define the key issues and desired outcomes Step 2- Gauge your existing web presence Capital Health has a webpage and within it, Public Health has several pages of content that lists programs and services. There are no analytics available on our existing web presence. Capital Health has a corporate Twitter and Facebook page. Step 3- Conduct a SWOT analysis Strengths Weakness Opportunities Threats Step 4- Determine your online competition Step 5- Align your objectives with the department objective’s Step 6- Understand your target audience Step 7- Choose relevant social media tools The scope of this prototype will be to explore Healthy Beginnings within 3 platforms; Facebook, Twitter and Pinterest. The work includes Official membership and participation in the social media networking sites (Facebook, Twitter and Pinterest) Promotion of social media prototype on organization owned pages (Capital Health, IWK, DHW) Promotion of social media prototype on groups, pages and with organizations where parents and families are connecting on Facebook
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Rapid Results Project Deliver something valuable
while revealing the terrain
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Rapid Results project stages
Determine a tangible and meaningful contribution Roles and Owners - Determine the system of participants and accountability Identify Learning Objectives Develop a 100 Day Action Plan Program management team develops 100 day action plan including relevant milestones Launch! Manage the plan based on learning and results
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Planned Daily Snack of the Day Public Health Drop In Locations Public Health Key Message News & Events Partner requests Capital Health notices Parenting topics/news
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Story of Our Experience …in Numbers
Story of Our Experience …in Numbers
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First Month- August 2012
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Two hundred plus days later…..March 2013
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Who & Where Are Our Facebook Visitors Coming From?
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Brilliant! Maybe my little guy will eat them this way :)
Thanks for the info! Had playtime Healthy Beginnings today Heath had a blast :) ♥ Just an average mom in the HRM with 2 kids under 22 months... I love this page, in the 5 seconds of me time I get a day, I visit the page, the video yesterday of the Breastfeeding with Mary Walsh was awesome. Just wanted to say thanks for being on Facebook and being in my community.” Thank you. This is super helpful I really appreciate the info and resources here :)
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Is Public Health ready and poised to begin an online relationship with the citizens of Capital Health? Be where the people are at Connect on deeper and more meaningful levels Create and establish online relationships Provide value-added and relevant points of connection Serve as a real-time channel for communication Build community How does Public Health show up?
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Public Health Opportunities
Topics Parent Questions Info Seeking First 6 Weeks Sleep Child Development Growth & Development International Travel Hand hygeine Nutrition Breastfeeding Formula Feeding Oral Health Injury Prevention Tobacco Immunization Pre-natal
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Our Learnings…. We Want to Understand
To clarify what leadership and support roles are needed for public health in social media. What are the costs of using social media in our public health practice, and what are the costs of NOT using social media in our Practice?
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Public Health Understands and Acts Together
Capital Health – legal, privacy, communications, media relations, IT Engaged other Public Health Nurses Nursing Student Partner Communication Paid & Free Ads
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Next Steps Report & Recommendations
Capital Health Public Health Leadership Daily Decisions: Facebook, Twitter, Pinterest Sharing Our Story Knowledge Translation…..today is the beginning
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Questions? Tanya Wagner Wile Holly Gillis
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Healthy Beginnings Online
or search twitter Healthy Beginnings
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