1. BIXI Montréal Analysis of BIXI MONTREAL’s one-way fare
Montreal, October 2016

2. ONE-WAY TRIPS April 2015 Cost: $2.75
Pricing structure: 30 minutes/trip + extra fees
April 2016
Cost: $2.95
Pricing structure: 30 minutes/trip + extra fees

3. Free BIXI Sundays offered by Manulife
Free BIXI Sundays offered by Manulife allow you to rent a BIXI bike for one-way trips of up to 30 minutes each for $0. Invite your friends to try it with you!
Each last sundays of the month : one way fare is free with a specific thematic to each Sundays
BIXI‘s indie cafe crawl
The student Rally
Yoga class
Music

4. RESULTS - SALES April to October 17
2015: one-way trips represent: 37% of membership sales
2016: one-way trips represent: 46% of membership sales
2016 – ONE-WAY TRIPS
Repeat customers: 90,665 (46%)
Only two membership types went down between
3-day passes
Half-season passes

5. RESULTS - TRIPS
April to October 17
We can see a decrease in the percentage for annual memberships: -3%

6. USAGE TIME
One-way trips are the only type that is comparable in usage time to the patterns of annual members.

7. IMPACT ON REVENUE
2014 vs. 2015
1-DAY: $7-$5 / 3-day $14-$12

8. CONCLUSION ONE-WAY TRIPS
Almost 200K members for the one-way trips, which represents 47% of all membership sales.
Even with an increase in trips and revenue from annual memberships, we can assume that 2-3% of annual members switch to one-way trips.
Members who take less than 30 trips/year
With 5% of all the trips taken in 2016, the one-way fare represents 12% of our revenue
The one-way fare represents the highest revenue/trip: $3.52
: highest increase in trips at 96%
Data from our Mobile app : 72 % come from Montreal