1. S.W.O.T Analysis 589201034 Peter 589201058 Fiona 589201319 Sylvia
Robert
Michelle

2. Strengths Delicious. Various. Fashionable. Portable. Convenient.
Unique.
Low fat.
Nutrition.

3. Weakness
Lining up(long time).
Expensive.
Branches are few.

4. Opportunity
Co-operate with 7-11.
Reservation on net.

5. Threats
A lot of similar cheaper products.
Bubble burst.

6. Sales Strategies Different flavor in different seasons. Always invent
new kind of flavor.

7. Price
Have a discount.
Special price on festivals.

8. Place Shopping center. Super market. Department store. Nearby campus.
Crowded street.

9. Promotion
Advertisement.
News.
Billboard.

10. Market Segment Females. Youth. College students. Person who
is addicted
to dessert.

11. Slogan
Sweeten your heart.

12. All you enjoy in your heart.
Slogan
All you enjoy in your heart.

13. Slogan
Melt your tongue.

14. Logo
N .1