1. Social Media Awareness Campaign
State of Wisconsin Department of Health Services
Division of Quality Assurance , Office of Caregiver Quality

2. Social Media Posts by Staff
Problem Assessment
December, 2015, Pro Publica article Inappropriate Social Media Posts by Nursing Home Workers
NPR published article August 2016 Federal Officials Seek To Stop Social Media Abuse Of Nursing Home Residents
CMS issued memo 16-3-NH Protecting Resident Privacy and Prohibiting Mental Abuse Related to Photographs and Audio/Video Recordings by Nursing Home Staff

3. Social Media Posts by Staff
Program Design
DQA Office of Caregiver Quality requested $25,000 CMP to implement a Social Media Project
Hired a Communications Specialist Intern for the summer season:
researched background information, complied & analyzed data, reached out to surrounding states to assess impact of issue
Surrounding states identified similar issues but none had identified approach to reduce impact for potential misconduct

4. Social Media Awareness Campaign
“Snapping Pics Puts Your Job at Risk”
Brochure – provides examples of potential caregiver misconduct/violations of resident rights  
Poster – image inserted into face of phone shows sign of red triangle with exclamation mark indicating “Stop!”
 Video – shows caregiver envisioning taking photo, sharing it with co-worker, being suspended, investigated & having name placed on Misconduct Registry 
Animated Infographic – two minute informational video highlights what happens when a possible incident of caregiver misconduct occurs

5. Social Media Awareness Campaign
Outcome
Nearly 400 nursing homes were provided information regarding potential consequences of using handheld devices while working with residents
Between 2012 – 2017, 95 incidents were reported. Following implementation:
21 incidents reported from July to December 2017
25 incidents received from January to June 2018
17 incidents received from July to December 2018

6. Social Media Awareness Campaign
Innovation & Sustainability
Many caregivers are young individuals just starting careers
Communications Specialist hired was young adult with keen sense of type of communication style best received by younger generation
Project creatively designed to be simple, with information building from poster; to brochure; to video; to animated infographic
“Snapping Pics Puts Your Job at Risk” common theme
All materials on the Department’s website

7. Social Media Awareness Campaign
Thank You
State of Wisconsin Department of Health Services
Division of Quality Assurance
Office of Caregiver Quality