1. B2B Copywriter Success Stories
American Writers & Artists Inc.
B2B Writing Success

2. Shelley Jacobson AWAI member since: 2012
Specialization: SEO content and regular content writer for B2B and B2C clients
Niches she's worked in: alternative health, medical technology, fitness consulting, food and beverage, and search engine marketing
Why she loves the writer's life:
“If my day is going to be broken up with an appointment  … I just get up earlier and put in the hours I need to put in for the project I'm working on. I also love the fact that I've never had to miss any of my daughter's basketball games because of a work schedule conflict.”
"To be honest, I still can't believe I'm able to make a good living without putting in long office hours. It's incredible! I'm still waiting for my feet to touch the ground.”

3. Deb Monfette AWAI member since: 2010
Specialization: content marketing writer
Niches she's worked in: anti-aging and self-development
How she broke into the industry:
“I took many programs from Steve Slaunwhite on the B2B market. He and Ed Gandia drilled into our heads about the importance of a lead-gen piece. So I spent months developing a process for B2B marketers to create customer-centered content. I compiled it into an e-book and then repackaged it into an infographic, blog, Pinterest boards, and now articles for CEM.
“I have to say my e-book has been my best marketing partner. If you’re a writer or designer, you should have a high-quality content lead generator, e.g., a report, e-book, white paper, or a workbook, with a professionally-designed cover for their business.”

4. Brian Whitaker AWAI member since: 2011
Specializations: sales presentations, brochures, web writing, white papers, and video scripts
Niches he's worked in: Primarily the data storage industry
On his biggest project so far:
“It was a campaign for a new product launch. I had to devise the market positioning, messaging, write web copy, brochures, training presentations, marketing, blog posts, and coordinate the efforts of several engineers who were writing more technical content.”

5. Lane Sennett AWAI member since: 2005
Specializations: case studies, blog articles, SEO content, and web pages
Her niche: Microsoft Partners, which sell consulting services and software licenses for specific Microsoft programs for Enterprise Resource Planning and Customer Relationship Management
How her career took off after she contacted a blog and offered to write a guest post:
“The blog publisher loved my work and sent an endorsement to all of her members. I received two contacts in the first week and both are now clients. I also completed high-level Site Audits on 30 of the member sites and wrote a series of blog articles on the weaknesses I found. This demonstrated my writing ability and the specific areas where I could help this niche improve their websites, get more leads, and make more sales.”

6. Steven Carlton AWAI member since: 2012
His niche: software, hardware, e-commerce, and pharma/biotech
On two of his biggest clients so far:
“Gordon Graham, one of the speakers at the B2B Copywriting Intensive, brought me in to help with one of his clients. Gordon handed me off to this client, who has since referred me to another client.
“The first company builds testing equipment for pharmaceutical manufacturers that make nasal-inhaled or orally-inhaled products. I completed a series of three extensive white papers for this company on their test equipment and the concept of Quality by Design. The second company is a pharmaceutical contract development and manufacturing firm. I'm writing a series of four white papers for them.”

7. Dave Sharpe AWAI member since: 2003
Specializations: websites, brochures, articles, and online video
How he landed a major project that'll pay $8,000 a month:
“I was working on some brochures, articles, and an online video for a small start-up nonprofit and was asked by one of the volunteers if I could do something about stale website copy that wasn't producing the results they wanted.
“Since I'm a member of AWAI's Circle of Success, and have access to all of those wonderful programs, I said 'yes.' I shared a couple of samples, and he asked if I could assist with a major website overhaul. Big projects are usually more headache than I want to take on, but I like the guy, so I agreed — and THEN found out how big the contract was going to be.”

8. Bob Leonard AWAI member since: 2003
Specialization: marketing consulting, as well as websites, blogs, white papers, and case studies
Niche: mid-sized Information Technology companies
His advice for new B2B writers:
“What worked yesterday won’t necessarily work tomorrow. Over the past year, I’ve begun to specialize in producing online video case studies — which also require writing skills.”