1. Setting up a YouTube account

3. How to write good copy Know your audience Be focused
Identify their problem
Offer solution
Keep it personal
Have a point
Have a call to action

4. Avoid the Pitfalls Avoid jargon Avoid boilerplating
It’s not about you.
Don’t be vague

7. Optimising for YouTube
Guess what? ...Google!
Title
Description
Tags (use “your tag term”)

8. Remember this: WI fm – what’s in it for me AIDA – attention interest
desire
action

10. Remember this: WI fm – what’s in it for me AIDA – attention interest
desire
action