1. Customer persona template
Be sure to refer back to our Customer Persona Blog Post for guidance and advice on creating your personas. We have shared a worked example for you to get started, and a blank template.

2. Sample Persona: Executive Ed
Demographic information
London, UK
35 years old
Marketing executive at a professional service company
BSc in Business and Economics .
Goals
Become a marketing manager in the nest 2-3 years
Wants to show his worth through innovative projects and initiatives
Wants to get more leads in
Psychographic information
Likes to run marathons
Volunteers for a charity
Likes to watch the latest series on Netflix
Early adopter of new technology
Likes to do thorough research before high value purchases
Marketing messaging
Keywords - marketing agency, award winning digital agency, results focused marketing agency, marketing agency London
Channels - social media (LinkedIn), Google search
Call to action - “Download now”, “Improve your tactics”, “Get more results from your marketing”, “Increase conversion rates”
Quote
E.g. “We’re reaching the limits of what we can achieve in certain areas, and I need a serious consultancy to step in and help us take things to the next level. Something’s not right, and we need external help to come and fix it.”

3. Persona 1: Name Demographic information Goals
location
age
education .
Goals
what are their primary and secondary goals?
what are their challenges?
what are their objections?
what can we do to help achieve their goals?
what can we do to overcome their challenges?
Psychographic information
hobbies and interests
likes and dislikes
lifestyle
attitude
fears
values
spending habits
Marketing messaging
keywords
channel
language
call to action
Quote
E.g. “We’re reaching the limits of what we can achieve in certain areas, and I need a serious consultancy to step in and help us take things to the next level. Something’s not right, and we need external help to come and fix it.”
Need help? Lots of tips and advice in our Customer Persona blog post.