1. From the Client Kick-off, I learned that you probably want a simple app for the busy mother or parent.
The app is suppose to help the parent be better at their job whether the baby is perfect healthy or needing a little help.
An FDA approved Heart Rate Monitor
Tracking of Kangarooing
An app that can track food and breastfeeding
An app that can show the noise around the baby

2. From the Competitive Eval., I learned that there are apps for:
Tracking Baby’s Development
Social Media for Moms
Breast Milk Tracking
Sleep and Feeding Tracking
Diaper Usage/Poop Tracking
White Noise Machine and Monitor
Parenting Tips ?
Most baby sensors are $49-300 ?

3. From User Research, I learned:
Birth to
Birth to ?
3 months
3 years
Mother’s expressed interest in a long term app.

4. I don’t Kangaroo, but if my doctor recommends it then I would.
11/12 users said:
I don’t Kangaroo, but if my doctor recommends it then I would.

5. Busy
Too Much
Hard to Read
Clean
Just Right
Easy to Read

6. 12 = 6 + 6 70% 90% 50% 100% 1st Design 2nd Design People Interviewed
Had trouble with this design
Completed all tasks
50%
100%
Liked the design
Liked the design

7. The design is so simple and easy to navigate, I could totally use this app everyday with an easy glance.