2. Recruitment & Retention Ancillary Groups
Membership
Recruitment & Retention
Ancillary Groups

3. Recruitment Who joins? Target Prospects? Why do they join? WIIFT?
Investment Structure
Common Objections
Businesses, individuals, retirees, churches, schools, government entities. Prospects - EVERYONE
It’s the right thing to do, want networking opportunities, exposure to resources, boss told them to
Chamber advocates for businesses, workforce, growth; explain how all benefit not just members. DO NOT compare it to gym membership “you get out what you put in”
Fair Share – based on business size and number of FTE; Tiered Dues – levels of benefits based on dues (menu); Transactional – based on per rep; Our structure
Can’t attend events, don’t agree with state or U.S. Chamber decisions, too costly

4. Businesses, individuals, retirees, churches, schools, government entities. Prospects - EVERYONE
It’s the right thing to do, want networking opportunities, exposure to resources, boss told them to
Chamber advocates for businesses, workforce, growth; explain how all benefit not just members. DO NOT compare it to gym membership “you get out what you put in”
Fair Share – based on business size and number of FTE; Tiered Dues – levels of benefits based on dues (menu); Transactional – based on per rep; Our structure
Can’t attend events, don’t agree with state or U.S. Chamber decisions, too costly

5. Retention New Member Orientation – Invite prospects
Create a retention plan
Engagement
Quality vs. Quantity
Host a member orientation (Chamber 101) every couple months. Invite new members, replacement members, current members AND prospects
Having a detailed, written plan will lay the foundation to help reinforce the WHY of joining. Welcome call, note, visit etc. and touchpoints throughout the first months will improve retaining the member.
Not all members want the same thing – know what segment they fall into (see chart) Kyle Sexton. Networking events, professional/leadership development trainings, round table/councils. They want to feel valued and SEE the value. Offer more benefits without increased cost (MIC). Strengthen with communications, social media, ribbon cuttings, ask for feedback via survey.
It costs less the retain members than to recruit to replace lost members

6. Annual report to members

7. Chamber Ambassadors Serve as liaisons Assist with recruiting
Assist with retention efforts
Competitive but fun
Volunteer at events as greeters, set-up, clean up, etc.
Should always be recruiting members – not just during the annual drive
Make calls or visits on behalf of chamber, deliver new member plaques, etc.
Fun competition – Ambassador of the Year based on points

8. Programs, Outreach and Collaboration
Leadership Cape
Grow Strong
Business Builders
Exchange Network
Facebook Live Series
Business Builders Workshops
Southeast Missouri Manufacturing Council
Work Ready Coalition
connectCape
Capable. Essential skills for life and work.
31st in progress – members and prospects
Employers with 30+ employees meet quarterly
Employers with less than 30 meet quarterly
Collaborative effort with the Jackson Area Chamber and MO Chamber to create a common voice for the advancement of the manufacturing industry in our region and to provide collective input from area manufacturers.
Training on various topics offered to membership during lunch
Partnered with the University to offer networking and professional development events. Job shadowing and internships
Partnered with Codefi to help bridge the gap for the estimated shortage of 1million coders by 2020

9. Sample social media post:
Teamwork is the collaborative effort of a team to achieve a common goal or to complete a task in the most effective and efficient way. #Capable
Volunteer at events as greeters, set-up, clean up, etc.
Should always be recruiting members – not just during the annual drive
Make calls or visits on behalf of chamber, deliver new member plaques, etc.
Fun competition – Ambassador of the Year based on points

10. Women’s Network
Network dedicated to area business women launched in 2016
Provide mentoring, professional and leadership growth opportunities through networking, workshops and speaker series luncheons
Members of the chamber and employees of member businesses
The Cape Chamber Women’s Network works to strengthen the community by providing an environment for mentoring, professional development and leadership growth opportunities for women. Women’s Network hosts quarterly speaker series luncheons and social mixers to provide opportunities for continued development and networking. We are working to create a welcoming atmosphere that cultivates opportunities for those seeking advancement in areas such as public speaking, board involvement and networking. Recent events include lunch with Missouri’s First Lady, Personal Safety Workshop with CGPD, Community Update Panel. 22 events to date with over 1500 attendees – avg. attendance 70

11. Member Info Center (MIC)

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Log in using associated with Chamber membership.
Enhance your presence on our website directory by adding pictures, text, keywords, job openings and more. Interact with other members.

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Update personal/company information. Utilize “hot deals”, register/ add for events

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other members directly

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Create job listings for MIC and public page on chamber website

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Add photos/video to enhance your presence

17. Questions?

18. Kim Voelker, IOM
Vice President
Cape Chamber
220 North Fountain St.
Cape Girardeau MO 63701 |