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Presented by Joe Ellers
Territory Management Presented by Joe Ellers Taken From the Stellar Seller Sales Coaching Program
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Your Presenter: Joe Ellers- Consultant, Trainer, Speaker & Business Strategist. Author of: -The Sales Manager’s Handbook -Sales Professionals 6-Step Guide To Mastery -Sales Management Excellence -Implementing Process Improvement
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Don’t confuse busyness with business
A lot of salespeople waste a lot of time: On non-sales activities On insignificant customers Talking about the wrong products You can be very busy doing the wrong things
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Think about your time… If you made 2-3 calls per week on the wrong customers and spent a total of 2 hours on each call (prep time, drive time, call time), how much time have you wasted? 6.25 sales weeks
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Your most valuable asset is your time
How much time do you actually spend: Talking to customers (in person/phone)? Trying to sell them something? Is it enough? How much time should you spend?
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Be clear on where you need to spend it…
Create a Target Account List Put both key existing customers and key potential accounts on the list Determine how much contact each needs
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The importance of appointments
Many salespeople fail here An appointment is a joint commitment A joint commitment gets you to yes/no faster You waste less time
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Understanding Account Potential
Look at your current customers and establish some ratios How much: per employee, per square foot, per sales dollar? How much of x do they buy for every dollar of y? What are the success ratios for your customers?
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Create a plan that helps you to succeed
Look at the week you have planned? How many calls are scheduled? Person/phone Who are they scheduled with? What are you talking about? How much time is actually scheduled trying to sell? Does your schedule match up with your plan?
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Hold yourself accountable…
Do a week-end review: Did you make the calls you said you would? On the day/time scheduled If not, why not? What was more important than doing what you said you would do? How much time can you schedule?
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Action Items Understand the value of your time
Be clear on where you need to spend it Understand the value of appointments Understand account potential Crate a plan that drives success Hold yourself accountable
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