1. The use of video and youtube for marketing your practice
Video Marketing
The use of video and youtube for marketing your practice

2. Purpose of presentation
Outline benefits of using video.
Determine purpose and content of video
Prepare content for own practice video
Shoot video
Making the most of completed video

3. Resources Windows moviemaker
convert to youtube format
Istock for stock footage
Google ‘Background music for video’ $50-$60 per track

4. Goals Perceived expertise Drive traffic to website
Personalise practice and solicitors

5. Gonzo to Hi-tech Purpose Budget
thank you
needlestick
lpa

6. Elements of video Introduce and personalise the practice
Specific purpose of the video.
Outline problem.
Offer solution.
Give a call to action.

7. Content Preparation but not over rehearsed
Average length seconds
100 words a minute
Repeat in the text

8. Applications
Embed in own website
Upload to YouTube
Send as a CD