1. Personal Branding and Employability

2. Reputation and Employability
Justine Sacco – Communications Director of a large media company tweeted this just before coming to SA. Firestorm errupted at CPT international airport 2

4. Defining & Developing your Personal Brand (MPC)
1. MOTIVATION
What drives you; the difference that you want to make in the world
2. POSITIONING
Your USP and self-development (transferable skills)
3. CONNECTION
Networking and getting your personal brand out there
STEVE JOBS IMAGE 4

5. Defining your Personal Brand
MOTIVATION
Your passion
Personal values
Where you see yourself in 5 years
What is important to you
What motivates you
How you see the world
The contribution that you want to make to the world
Sum yourself up, in five words
STEVE JOBS IMAGE 5

6. 6

7. What is your USP? 7