1. Semiotic Analysis

2. Learning Objectives Be able to understand media terminology.
Be able to analyse an image using denotation and connotation. You will also implement all the terminology you have learnt so far in the course.
Learning Outcomes-
Application of knowledge and understanding of media language is;
Excellent
Good
Satisfactory
Basic

3. Representation Denotation and connotation
Denotation-What you literally see.
Connotation- The meaning of it.

4. Theories of Saussure

7. Iconography
When referring to movies, genres are immediately recognizable through their iconography, motifs that become associated with a specific genre through repetition
A perfume advert- we always see a beautiful woman. She is very feminine and often shows a lot of flesh.

8. You need to include denotation and connotation
Analyse the image
Representation
You need to include denotation and connotation
Theories of Saussure
Iconography

9. What should your response look like?
Denotation- Red typography
Connotation- The red typography represents femininity, but it also reinforces the branding on the bottle. This reinforces iconography, as we then associate that colour with the brand.

10. Label your own work so far
Learning Outcomes-
Application of knowledge and understanding of media language is;
Excellent
Good
Satisfactory
Basic