1. How to tackle this question for growing YNPN chapters
“Are you my member?”
How to tackle this question for growing YNPN chapters
Sophie

2. What’s the point of this session?
Goal 1: Identify what it looks like to be a member-driven chapter in the YNPN sector
Goal 2: What initiatives/ideas could your chapter implement to build a membership-driven culture
Sophie -

3. Agenda Background Our challenges What is your vision? Our vision
What we’ve tried
Workshop Time
Q&A
Sophie

4. Background Sophie McMillian* Vice-Chair, YNPN Triangle NC
Sophie introduce; Katie introduce
Sophie McMillian*
Vice-Chair, YNPN Triangle NC
Former: Membership Relations Chair
Katie Todd*
Chair, YNPN Triangle NC
Former: Secretary, Events Chair
*Willing to fail and try anything to succeed when it comes to building a membership-driven culture

5. A Brief History: YNPN Triangle NC
Founded in 2010
Membership size = 200
Focused on networking socials, listserv
And then we grew…
Membership size = 1300+
First conference = 100+ attendees
Built stronger organizational framework
Developed first strategic plan (2015)
Katie

6. Sophie
Our Challenges

7. Challenge #1 What does it mean to be a member of YNPN Triangle NC?
Sophie - continuously answering this question, especially since we do not have a paid membership strategy

8. Challenge #2
How are we communicating with our members so they actually understand they are members of YNPN Triangle NC?
Katie

9. Challenge #3
Are we matching our program offerings with what our members actually want
and/or need?
Survey, survey, survey!

10. Challenge #4
How do we cater to the Triangle region?
Katie

11. Challenge #5 Does our membership have a voice on our board?
It’s a TRAP! Don’t fall into the trap of thinking you are the voice

12. Your turn: what is your vision?
Think – Share
Think (and note): 3 minutes
What does a membership-driven YNPN chapter look like to you?
Do you have examples from your own chapter? What would you hope to see?
Focus on the senses: what would it look like, sound like, feel like, etc.
Katie to introduce

13. Think-Share Share out:
What is your vision for a membership-driven culture?
Do you have examples?
Don’t get into the weeds (focus on what it looks like – we’ll get into the HOW later on)
Sophie will facilitate the sharing!

14. Our Vision A membership-driven culture looks like:
Responsive, inclusive, engaging
Members entering leadership positions in nonprofit sector
Sense of empowerment
Increased skills, abilities
Employment
Improving our communities, shifting larger culture
Sophie - overview and introduction to our initiatives to achieve our vision - we bucketed these vision pieces in the following slides

15. YNPN Triangle NC Initiatives
Data
Creating a Membership Relations role/committee
More frequent
data-collection
Communications
New member
initiative
Re-tooling current
communications
Sophie: data; Katie: communications

16. YNPN Triangle NC Initiatives
Engagement
Hosting first conference
#ResolveToGrow campaign
Empowerment
Creating more opportunities for
members to develop leadership skills,
board experience
Targeted recruitment, increase
diversity, reduce barriers
Sophie: engagement; Katie: empowerment

17. A-Ha Moments
Is there anything that you heard during presentation that you want your chapter to try?
Other questions?
Katie to ask the A-Ha Moment prompt. Sophie to facilitate Q&A portion