1. Behavior Change?
Knowledge
Behavior

2. Behavior Change?
Knowledge
Behavior

3. Intended Message Perceived Message

4. Berlo’s Model of Communication
Source
Message
Channel
Receiver

5. Gillespie’s Model of Communication
Receiver Inputs
Sender Inputs
Attention
Interaction
Comprehension
Acceptance or Rejection:
Cognitive Affective Intention Behavior

6. Barriers to communication
Learning style: “Ways of Knowing”

7. Ways of Knowing
Received knowers
Subjective knowers
Procedural knowers
Constructed knowers

8. Received Knowers
“Knowers who depend on listening and external authority for knowledge…”
__________ learning
learn from _________
information is ___________

9. Subjective Knowers
“Knowers who depend entirely on internal resources for valuing and knowing…”
___________ learning
knowledge is ____________
__________ are important
often reject _____________

10. Procedural Knowers
“Knowers who obtain knowledge by applying objective, logical, rational procedures…”
need to see _________
________ and __________ valued highly
knowledge is _________
experts only as good as their ____________

11. Constructed Knowers
“Knowers who construct their own meaning. Knowledge is contextual; subjective and objective ways of knowing are integrated…”
complex, _________ approach
knowledge is ___________
value and ________ expert advice, ________, personal __________, reason

12. Gillespie’s Model of Communication
Receiver Inputs
Sender Inputs
Attention
Interaction
Comprehension
Acceptance or Rejection:
Cognitive Affective Intention Behavior

13. Improving Communication as Senders
Know the ___________
Adjust message to their ___________, experience, readiness, __________
Adjust to their way of knowing
Personalize message

14. Improving Communication as Senders
Proofread!!
Get someone else to proofread!
Spellcheck, but don’t rely on spellcheck

15. “I have a spelling checker, It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I’ve run this poem threw it, I’m sure your please too no, Its letter perfect in it’s weight, My checker tolled me sew. --Author unknown Source: Hope Health Letter, Sept. 1992

16. Active Learning 90% of say & do 70% of say 50% of hear & see
Actual experience
Simulations, role-playing
Evaluate, analyze, create, design
Give a talk
Discussion participation
70% of say
See demo
Field trip, exhibits, videos
50% of hear & see
Demonstrate, apply, practice
View charts,
photos
30% of see
Hear
20% of hear
Define, describe, list, explain
Read
10% of read
T 16-1, p. 523

17. Writing for Low Literate Readers
Carefully craft your sentences, paragraphs
use simple words
active, not passive voice
be positive, not negative
use organizing strategies: headings, grouped information, highlighted info

18. Writing for Low Literate Readers
Watch your style
useful pictures
NOT ALL CAPS
use text and white space purposefully
Stick to what is important
be concrete, not abstract
give examples

19. Use of Space

20. Health professionals and even the general public often express concern regarding body weight and fitness levels. Most Americans, young and old, would benefit from exercise in many ways. The heart, lungs, and blood circulation are all improved by regular, aerobic exercise that is pursued at least three to four times a week for at least 20 minutes per session. Exercise on a regular basis with like-minded individuals can also be a way to socialize and make new friends. If fitness and good health are important to you, don’t delay strapping on your cross-country skis or rollerblades!