1. Agenda Presentations More persuasion practice
Ethical considerations in business communication

2. Persuasion: Gold Air case
Read the case with your group
Answer the questions
Write the memo

3. Ethical considerations
Slanting or biased presentation: how (and why) to avoid manipulating information
Illegal questions: what they are and how to avoid them
Plagiarism: what it is and why you aren’t done with it when you’re done with school

4. Sincerity
Sincerity and ethical treatment of people are the cornerstone of everything we’ve discussed
Examples